Leads commercial marketing strategy, demand generation, channel development, campaign execution, and partner relationship management to drive revenue growth and strengthen brand visibility. Analyzes market trends, audience insights, performance data, and account signals to improve targeting and pipeline generation. Oversees cross-functional marketing workstreams, external channels, vendors, and distribution optimization while developing integrated go-to-market plans, mentoring teams, and communicating priorities to executives.
The Opportunity
As an Industry Commercial Marketing Senior Director you will lead strategic sales and marketing initiatives that help drive revenue growth, strengthen brand visibility, and develop external channel strategies within our Internal Firm Services practice. As a Director you will set direction, translate vision into action, guide multiple work streams, and mentor others while maintaining executive-level relationships and a focus on quality, integrity, and inclusion. In this role at PwC, you will shape client engagement priorities, develop ideas that support demand generation, and use market insight, digital channels, and performance data to extend the reach of the firm's services and build commercial momentum.
Responsibilities
- Developing channel strategies that drive demand for commercial marketing programs and support revenue growth
- Leading cross-functional planning for audience insights, campaign design, content development, and digital channel execution
- Managing strategic relationships across external channel programs, vendor ecosystems, and internal business teams
- Analyzing market trends, channel performance data, and account signals to refine targeting and improve pipeline generation
- Overseeing partner relationship management activities, channel sales processes, and distribution channel optimization
- Guiding performance monitoring for channel programs and recommending changes to improve reach, engagement, and conversion
- Applying brand management, marketing management, and sales activation skills to shape integrated go-to-market plans
- Translating commercial priorities into actionable campaigns that strengthen market presence and support business objectives
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in marketing channel partner management and optimization
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating commercial marketing leadership across client engagement portfolios
- Driving demand generation through campaign and channel planning
- Developing market insights into growth opportunities and thought leadership
- Leading teams through change across multiple priorities
- Translating complex ideas into clear executive messaging
- Navigating technology-enabled marketing and analytics capabilities
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
As an Industry Commercial Marketing Senior Director you will lead strategic sales and marketing initiatives that help drive revenue growth, strengthen brand visibility, and develop external channel strategies within our Internal Firm Services practice. As a Director you will set direction, translate vision into action, guide multiple work streams, and mentor others while maintaining executive-level relationships and a focus on quality, integrity, and inclusion. In this role at PwC, you will shape client engagement priorities, develop ideas that support demand generation, and use market insight, digital channels, and performance data to extend the reach of the firm's services and build commercial momentum.
Responsibilities
- Developing channel strategies that drive demand for commercial marketing programs and support revenue growth
- Leading cross-functional planning for audience insights, campaign design, content development, and digital channel execution
- Managing strategic relationships across external channel programs, vendor ecosystems, and internal business teams
- Analyzing market trends, channel performance data, and account signals to refine targeting and improve pipeline generation
- Overseeing partner relationship management activities, channel sales processes, and distribution channel optimization
- Guiding performance monitoring for channel programs and recommending changes to improve reach, engagement, and conversion
- Applying brand management, marketing management, and sales activation skills to shape integrated go-to-market plans
- Translating commercial priorities into actionable campaigns that strengthen market presence and support business objectives
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in marketing channel partner management and optimization
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating commercial marketing leadership across client engagement portfolios
- Driving demand generation through campaign and channel planning
- Developing market insights into growth opportunities and thought leadership
- Leading teams through change across multiple priorities
- Translating complex ideas into clear executive messaging
- Navigating technology-enabled marketing and analytics capabilities
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
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