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Plaud.ai

Influencer Marketing Manager - India

Posted 12 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in India
Senior level
Remote
Hiring Remotely in India
Senior level
The Influencer Marketing Manager will develop and execute the influencer marketing strategy for India, focusing on building relationships with KOLs and creators, managing contracts, and analyzing campaign performance.
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About Plaud Inc.

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, Linkedin, and YouTube

 

Why You Should Join Us

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

  • Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.

  • Define the next-gen paradigm for human-AI interaction.

  • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.

  • Work with passionate teammates who value innovation, collaboration, and customer success.

  • Grow your career in a culture that champions continuous learning and fast career development.

  • Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

What you will do

As the Influencer Marketing Lead for India, you will be the architect of our brand’s voice in one of the world’s most digitally advanced and trend-conscious markets. Following three months of consistent growth, we are looking for a specialist to take our "blank slate" presence in Korea and turn it into a high-performance engine.

Initially, you will focus on building a robust ecosystem of Key Opinion Leaders (KOLs) and creators. This is a "builder" role; you will have the autonomy to define our Indian influencer playbook from scratch.

Key Responsibilities (End-to-End Execution)

  • Develop a localized influencer roadmap aligned with Indian cultural nuances and peak shopping seasons (e.g., Diwali, Holi, Eid, and various regional festivals)

  • Identify and vet high-alignment creators across YouTube, Instagram, and ShareChat/Moj

  • Manage talent contracts, usage rights, and localized pricing benchmarks to ensure cost-efficiency

  • Track and report on KPIs (CPE, CPM, and Conversion) to prove ROI of Indian investments

  • Collaborate with the global KOL team to bridge influencer wins into PR, Paid Media, and Offline activations

 

Skills, qualifications and experience we look for

  • Minimum Requirements

    • Native or near-native fluency in Hindi and/or regional languages with professional proficiency in English

    • Deep knowledge of YouTube, Instagram, ShareChat/Moj, and Josh as community platforms in India

    • 3+ years of experience in Event Management or Experiential Marketing, with the ability to run physical events end-to-end

    • 5+ years in Influencer Marketing with a proven track record managing large-scale, high-budget Indian campaigns

    • Ability to manage both digital (campaign tracking) and physical (event planning) workstreams simultaneously

    Preferred Requirements

    • Existing relationships with major Indian talent agencies/MCNs (Collective Artists Network, Qyuki, One Digital Entertainment) and event vendors across key metros (Mumbai, Delhi, Bangalore)

    • Background in Consumer Electronics or Lifestyle Tech where product experience is central to the sales process

    • Previous experience taking a brand from market entry to market leader

    • Comfortable operating in a "blank slate" environment as the primary driver of all Indian initiatives

What we offer

  • Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.

  • High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.

  • Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.

  • Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.

  • Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.

  • Medical & Insurance Coverage Comprehensive benefits to protect our employees' financial security, physical health, and longterm growth. Medical insurance and WICA coverage for all full-time employees.

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