Manage digital channel strategy for eCommerce, ensuring optimal product visibility, coordinating promotions, analyzing performance, and maintaining content accuracy.
Job Description
1. Digital Channel Strategy Execution: translate brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&C, quick commerce). Align and execute commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.
2. Visibility and Conversion: Ensure best-in-class product content, imagery, and search optimization across all eRetail platforms. Deploy digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.
3. Promo & Investment Planning: Coordinate digital promotional mechanics in line with budget, ROI, and brand guidelines. Monitor competitive pricing and promotions to adjust plans accordingly.
4. Performance Analysis & Reporting: Track and analyze key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI).
Generate actionable insights to optimize future campaigns and investments
5. Content & Assortment Management: Maintain accurate and complete product information, ensuring consistent presence across platforms. Support in defining digital assortment priorities and product visibility strategies by platform.
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
1. Digital Channel Strategy Execution: translate brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&C, quick commerce). Align and execute commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.
2. Visibility and Conversion: Ensure best-in-class product content, imagery, and search optimization across all eRetail platforms. Deploy digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.
3. Promo & Investment Planning: Coordinate digital promotional mechanics in line with budget, ROI, and brand guidelines. Monitor competitive pricing and promotions to adjust plans accordingly.
4. Performance Analysis & Reporting: Track and analyze key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI).
Generate actionable insights to optimize future campaigns and investments
5. Content & Assortment Management: Maintain accurate and complete product information, ensuring consistent presence across platforms. Support in defining digital assortment priorities and product visibility strategies by platform.
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Digital Marketing Tools
Ecommerce Platforms
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