Lead - Content

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Overview

We’re looking for a strategic and versatile Content Strategist to join our high-performing Demand Generation team. If you’re a B2B writer who thrives in fast-paced, campaign-driven environments—and can craft content that drives conversions across channels—this role is for you. You’ll play a key role in translating campaign ideas into impactful assets that align with buyer journeys and demand generation goals.

 

Roles & Responsibilities

Campaign Content Development

• Create high-performing content to support demand generation campaigns including:

  • Whitepapers

  • Blogs

  • Emails

  • Landing pages

  • Infographics

• Convert campaign themes into benefit-driven, compelling messaging suited to different funnel stages.

Email Marketing

• Write attention-grabbing subject lines, crisp body copy, and compelling CTAs.

• Align email content with campaign goals like lead generation, product education, and event promotion.

• Collaborate with campaign managers to fine-tune messaging and performance.

Short-form Copywriting

• Develop concise, persuasive copy for paid channels including:

  • LinkedIn ads

  • Google Search and Display ads

• Adapt messaging to various personas, industries, and buying stages.

Video Content & Scripting

• Write scripts for video formats such as:

  • Explainers

  • Promos

  • Customer stories

  • Webinars

• Work with creative teams to ensure message clarity, flow, and visual impact.

Visual Content Collaboration

• Partner with design teams to produce infographics and visual storytelling content.

• Help distill complex product capabilities into simple, visually engaging formats.

Cross-functional Collaboration

• Work closely with stakeholders across product marketing, field marketing, campaign managers, and design.

• Ensure all content aligns with brand voice and messaging.

• Translate technical information into clear, engaging language for prospects.

• 6-9 years of experience in B2B content marketing, preferably within SaaS, IT, or tech.

• Strong portfolio showcasing:

  • Short-form ad copy

  • Long-form assets

  • Video scripts

  • Email campaigns

• Proven ability to write with clarity, brevity, and persuasion across formats and channels.

• Strong interpersonal and communication skills.

• Experience working with:

  • Google Docs

  • Project management tools (e.g., Hive, Airtable)

  • Content Management Systems (e.g., Contentful)

Skills

Content Creation & Copywriting

• Long-form content development (whitepapers, blogs)

• Short-form content (ad copy, email campaigns)

• Video scriptwriting (explainers, promos, customer stories)

• Writing for different funnel stages (TOFU, MOFU, BOFU)

• Messaging adaptation for various personas

• Clear, concise, benefit-driven writing

• Strong command of CTAs, subject lines, and persuasive language

Demand Generation & Campaign Support

• Content alignment with demand gen goals (lead gen, product education, event promotion)

• Campaign content ideation and execution

• Funnel-optimized messaging

• B2B SaaS/IT content strategy experience

• Familiarity with buyer journeys and content mapping

Collaboration & Cross-functional Alignment

• Working with campaign managers, product marketing, field marketing, and design teams

• Translating technical product capabilities into prospect-friendly content

• Visual storytelling collaboration (infographics, video, etc.)

• Stakeholder communication and alignment

Visual & Multimedia Content

• Infographics and visual content development

• Video storytelling support (scriptwriting and concept visualization)

• Strong understanding of message clarity and flow in multimedia

Tools & Platforms

• Google Docs

• Project management tools (Hive, Airtable)

• Content Management Systems (e.g., Contentful)

Communication & Soft Skills

• Excellent written communication (clarity, brevity, persuasion)

• Strong editing and proofreading skills

• Ability to distill complex ideas into simple, digestible formats

• Comfortable in fast-paced, deadline-driven environments

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.