BrowserStack
Lead - Revenue Marketing (Remote- Mumbai)
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Who are we and what do we do?
BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.
BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.
At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:
BrowserStack is Great Place to Work-Certified™ 2020-21
Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi
Ranked in Forbes Cloud 100 in 2021 - for the second time
Featured in LinkedIn Top Startups India 2018
Location
This is a remote opportunity. But the base location of the role holder has to be Mumbai.
Role in nutshell:
The Revenue Marketing team at BrowserStack is the part of the marketing function that works most closely with our sales team and has the sole objective of generating a revenue pipeline for sales. One of the most successful tactics for the team to currently generate pipeline is to host virtual and in-person events, both in scaled format and formats customised to a few large accounts. This is a strategic and problem-solving with ownership of getting execution done from other teams.
As an Associate / Lead in Revenue Marketing, you will play a key role in strategizing and executing revenue marketing initiatives that help meet BrowserStack's growth ambitions by generating pipeline from new and existing customers. This role requires a keen business sense and an understanding of our customers to find revenue opportunities. You will collaborate with teams across sales, product and marketing to deliver marketing touchpoints that engage and drive business outcomes with our target personas.
Desired experience:
Ability to work independently in planning, managing and executing initiatives within strict timelines
Confidence to work closely with sales teams to craft programs that are results-driven in their approach
A research mindset to seek the creative and best-in-class ways for generating pipe from our audience
Attention to detail with a strong bias to action and a refusal to settle for good enough
Proficiency in working with data across tools like Salesforce, BigQuery, LinkedIn Ads, MailChimp, and other marketing tools
Proficient in defining and tracking success metrics
Experience working with multiple stakeholders across time zones
Excellent oral and written communication skills
What will you do?
Partner with sales to identify and solve problem statements that will help in realising pipeline and revenue goals
Design and execute marketing events and campaigns that deliver a compelling value proposition to our audience and drive them to take action
Partner with teams across marketing, design & sales teams to execute events and campaigns with right intel, channel mix, content, and engagement format
Build strong POV on target accounts, personas and content hooks to attract and nurture across channels
Continuously optimise campaigns and problem-solve through execution challenges to maximise impact
You'll be able to influence our overall revenue marketing strategy as well as roll up your sleeves to execute on it
Benefits:
In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:
Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
Gratuity as per payment of Gratuity Act, 1972
Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
Remote-First work environment that allows our people to work from anywhere in India
Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience
