Lifecycle Marketing Manager

Job Description
We are seeking a passionate and experienced Lifecycle Marketing Manager to lead the strategy, execution, and optimization of customer engagement and retention initiatives at Achieve. In this role, you will develop and deliver innovative, data-driven lifecycle marketing strategies across multiple channels-including email, SMS, in-product messaging, and more-to deepen engagement, improve retention, and maximize customer lifetime value.
You will work cross-functionally to align on shared goals, deliver compelling customer experiences, and achieve measurable business outcomes. This is an exciting opportunity for a strategic thinker and hands-on operator with deep lifecycle marketing expertise, a passion for innovation, and a record of driving measurable impact through testing and optimization.
You'll play a key role in helping customers get the most value from their journey with Achieve, shaping an experience that is seamless, relevant, and impactful across every touchpoint.
What you'll do

• Lead the strategy, development, and optimization of multi-channel lifecycle campaigns-owning everything from creative direction and segmentation to testing, performance measurement, and continuous improvement.
• Guide messaging strategy in partnership with brand and content teams to ensure communications are relevant, impactful, and aligned with voice, tone, and lifecycle stage.
• Support the development of customer-facing collateral-such as scripts, print, video, and web assets-to ensure consistency across all touchpoints.
• Partner cross-functionally to align strategies, share insights, and deliver a cohesive, customer-centric experience across the lifecycle in support of broader business goals.
• Own and manage a structured experimentation roadmap to optimize lifecycle campaigns at both the touchpoint and journey levels; prioritize high-impact opportunities and apply testing insights to drive continuous program improvement.
• Leverage qualitative and quantitative insights to identify customer trends, inform strategy, and deliver actionable recommendations that drive impact across lifecycle, product, and broader business initiatives.
• Analyze campaign and channel performance, surface insights, and report on key metrics to stakeholders.
• Partner with BI to build reporting frameworks that track campaign performance, interpret test results, and surface actionable insights to guide lifecycle strategy and optimization.

Qualifications
What you'll bring

• Bachelor's Degree in Marketing, Public Relations, Business or relevant field required
• 5-8 years progressive experience in lifecycle, CRM, or retention marketing, with a strong record of driving engagement, retention, and customer lifetime value in B2C environments; experience in financial services is a plus.
• Proven success designing and executing multi-channel campaigns-across email, SMS, in-product, and other digital touchpoints-that drive measurable outcomes.
• Track record of improving lifecycle campaign performance through structured experimentation, including designing, executing, and analyzing tests across key channels.
• Strong analytical and strategic thinking skills; skilled at using qualitative and quantitative insights to shape strategy, uncover opportunities, and drive meaningful impact.
• Familiarity with marketing automation, CRM, and customer engagement platforms (e.g., Braze, Iterable, Insider, Salesforce Marketing Cloud, or equivalent).
• Proficiency in leveraging analytics tools (e.g., Looker, Tableau, or similar) and working with BI to evaluate performance, extract insights, and inform lifecycle strategy.
• Strong project management skills and attention to detail, with the ability to balance long-term strategy with near-term execution.
• Excellent written, verbal, and visual communication skills; able to convey ideas clearly and tailor communication to diverse audiences and settings.
• Demonstrated ability to collaborate across functions to build alignment, influence decision-making, and drive results.

Additional Information
All your information will be kept confidential according to EEO guidelines.
Achieve well-being with:

• Hybrid and remote work opportunities for certain roles
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Join Achieve, change the future.
At Achieve, we're changing millions of lives. From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
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Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.