The eCommerce Media and Search Manager will develop and execute paid search strategies to drive growth, optimize campaigns, and manage reporting and insights across multiple platforms.
Job Description
The eCommerce Media and Search Manager will lead our paid search marketing efforts and drive business growth through strategic campaign development and execution. This role will be responsible for search investment across Kraft Heinz retailer platforms; owning strategy, planning, optimization, reporting, test & learn, and analysis. This high visibility role requires that the candidate be a self-starter, organized, diligent, and highly motivated. The individual is hungry to build, learn, reinvent, and is comfortable with ambiguity and change.
Responsibilities:
• Create and implement a comprehensive paid search marketing strategy that aligns with Walmart's ecommerce business objectives.
• Partner with and oversee media agency execution of marketing strategy
• Continuously monitor, analyze, and optimize paid search campaigns to improve performance with a goal of driving revenue.
• Manage weekly, monthly, and quarterly reporting; Draw insights from raw data for campaign performance, optimization opportunities, test & learns, etc.
• Continually test and learn and evaluate potential opportunities; structure tests that drive business growth
• Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis
• Interface cross-functionally with omni shopper marketing, field sales, and brand teams regarding investment analysis, performance, and budget recommendations
• Deliver both topline sales, market share and media efficiency targets (Return on Ad Spend - ROAS, Cost per Click - CPC, New-to-Brand Buyers)
Qualifications
• Minimum 3+ years of CPG, eCommerce data/knowledge experience
• Strong personal motivation in fast paced, often ambiguous environments with a bias for action
• Exceptional communication skills, with experience managing multiple partners
• Ability to effectively work independently as well as collaboratively across multiple functions
• Highly analytical and data-driven with an ability to tell stories using data
• Paid search and media buying understanding required
• Preferred Platform experience in - Scintilla, Walmart Connect Ad Center, Supplier One, Madrid, Criteo, Pacvue, Citrus, Quotient, etc
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s)
Rogers Sales
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
The eCommerce Media and Search Manager will lead our paid search marketing efforts and drive business growth through strategic campaign development and execution. This role will be responsible for search investment across Kraft Heinz retailer platforms; owning strategy, planning, optimization, reporting, test & learn, and analysis. This high visibility role requires that the candidate be a self-starter, organized, diligent, and highly motivated. The individual is hungry to build, learn, reinvent, and is comfortable with ambiguity and change.
Responsibilities:
• Create and implement a comprehensive paid search marketing strategy that aligns with Walmart's ecommerce business objectives.
• Partner with and oversee media agency execution of marketing strategy
• Continuously monitor, analyze, and optimize paid search campaigns to improve performance with a goal of driving revenue.
• Manage weekly, monthly, and quarterly reporting; Draw insights from raw data for campaign performance, optimization opportunities, test & learns, etc.
• Continually test and learn and evaluate potential opportunities; structure tests that drive business growth
• Synthesize campaign findings and communicate data-driven recommendations and standard methodologies to internal teams on a regular basis
• Interface cross-functionally with omni shopper marketing, field sales, and brand teams regarding investment analysis, performance, and budget recommendations
• Deliver both topline sales, market share and media efficiency targets (Return on Ad Spend - ROAS, Cost per Click - CPC, New-to-Brand Buyers)
Qualifications
• Minimum 3+ years of CPG, eCommerce data/knowledge experience
• Strong personal motivation in fast paced, often ambiguous environments with a bias for action
• Exceptional communication skills, with experience managing multiple partners
• Ability to effectively work independently as well as collaboratively across multiple functions
• Highly analytical and data-driven with an ability to tell stories using data
• Paid search and media buying understanding required
• Preferred Platform experience in - Scintilla, Walmart Connect Ad Center, Supplier One, Madrid, Criteo, Pacvue, Citrus, Quotient, etc
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Rogers Sales
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Top Skills
Citrus
Criteo
Ecommerce
Madrid
Pacvue
Paid Search Marketing
Quotient
Scintilla
Supplier One
Walmart Connect Ad Center
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