Lead demand generation initiatives to drive pipeline growth and revenue for B2B IT services, executing multi-channel campaigns and collaborating with sales teams.
Manager Marketing0
We are seeking a data-driven and strategic Marketing Manager – Demand Generation to lead pipeline growth, lead generation, and ABM initiatives for our B2B IT services. This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams.
Key Responsibilities
- Demand Generation Strategy: Develop and execute demand generation programs, including ABM, paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs.
- Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement.
- Lead Nurturing: Design and implement lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyer’s journey.
- Sales Alignment: Collaborate closely with sales, SDR teams, and account managers to ensure marketing efforts drive sales pipeline and revenue growth.
- Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs, measure ROI, and optimize campaign performance.
- Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers.
- Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers.
- Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance.
Qualifications & Experience
- 7+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space.
- Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot).
- Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO).
- Experience working closely with sales teams to drive pipeline and revenue impact.
- Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics.
- Excellent communication and project management skills (Used Asana or Jira)
Why Join Jade Global?
- Fast-growing IT services company with a dynamic and collaborative culture.
- Opportunity to work on cutting-edge cloud, digital, and AI-driven initiatives.
- Competitive compensation, benefits, and career growth opportunities.
Top Skills
Abm
Asana
Content Marketing
Email Marketing
Google Analytics
Hubspot
JIRA
Marketo
Paid Media
Pardot
Salesforce
Seo
Webinars
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