Manager/Senior Manager/Associate Director - Social

Job Overview: Social (GOC) 

Company: WPP Media — Global Operations Centre (GOC) 
Location / Model: Hybrid (~4 days/week in office) 

1. Level & Leadership Progression Matrix

Metric / Requirement 

Manager – Social 

Senior Manager – Social 

Associate Director – Social 

Experience Needed 

4–6 years in paid social 

6–8 years in paid social 

8+ years in digital media execution 

Team Leadership 

Initial team management & mentorship 

Team management & project oversight 

2–5 direct & 50–70 indirect reports 

Operational Scope 

Execution, optimization, and media planning for multi-client accounts 

Campaign strategy, reporting decks, and cross-functional coordination 

Multi-location activation, centralized service delivery, hiring & capacity planning 

1. Core Responsibilities (All Levels)

• Strategy & Planning: Create paid social media plans and campaign strategies based on client briefs. 

• Execution & Optimization: Hands-on campaign setup, ad creation, and performance optimization across major social channels. 

• Reporting & Client Decks: Build performance reports, review decks, and deliver insights to regional/client stakeholders. 

• Regional & Cross-Functional Alignment: Coordinate with cross-functional teams and regional hubs (U.S., Europe, Asia, MEA, AUNZ). 

• Quality & Best Practices: Enforce platform best practices, consistency, and high-quality work delivery at scale. 

1. Essential Platforms & Technical Stack

• Core Platforms: Meta (Facebook/Instagram), LinkedIn, Snapchat, Twitter/X, Pinterest (familiarity with TikTok & Reddit is a plus for AD level). 

• Management & Automation Tools: Sprinklr, SocialFlow, Smartly, 4C, Scibids, HubSpot. 

• Analytics & Reporting Tools: MS Excel, Google Sheets, Google Studio, Dataroma, and web analytics platforms. 

1. Key Soft Skills & Requirements

• Degree (Graduation or Post-Graduation) in any stream. 

• Experience delivering services from a centralized location/hub to global regional teams. 

• Strong multi-tasking skills, solution-oriented mindset, and excellent verbal/written communication. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include: 

• Access to internal learning platforms, certifications, and training sessions 

• Life insurance and comprehensive wellness programs 

• Significant paid time off & dedicated Employee Mental Health Awareness Days 

• Preferential partner discounts and more 

Equal Opportunity & Hybrid Working 

• Diversity & Inclusion: Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. At WPP Media, we strongly encourage you to apply if you’re interested—we'd love to know how you can positively impact our team! As an Equal Opportunities Employer, race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, or disability status have no bearing on our hiring decisions. 

• Hybrid Work Model: We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.