Lead the Bhumi Fellowship’s marketing and communications strategy to strengthen brand positioning, attract high-quality applicants, and expand reach among purpose-driven youth. Responsibilities include developing online and offline campaigns, managing budgets and ROI, overseeing storytelling and content production, leading social media, analyzing campaign performance, identifying growth partnerships, and mentoring the marketing team. The role also requires collaboration with Fellows, alumni, volunteers, and leadership to amplify impact and achieve recruitment goals.
About the role:
We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.
Success in this role means:
- Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
- Driving high-quality applicant pipelines through powerful, insight-led campaigns
- Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions
You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.
About the Program:
The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.
This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.
By 2035, 400 change leaders will impact over 3 million children across India.
Primary Responsibilities:
- Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
- Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.
- Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey
- Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year
- Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals
Other Responsibilities:
- Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
- Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
- Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship
- Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
- Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility
Educational Qualification/Experience:
- 5-8 years of experience in the marketing / communications role
- Bachelor's/Master’s degree in marketing, journalism, business, or related field
- Prior experience of working or volunteering with NGOs
Knowledge & Skill sets required:
- Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
- Good understanding of web analytics, digital and social media marketing
- Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
- Expert level written and verbal communication skills
- Good verbal communication skills in Tamil
- Use latest measurement frameworks for performance-driven marketing
- An effective storyteller and build the brand using related and consistent content
- Should be tech savvy. Knowledge of marketing tech stack is good to have
- Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with ability to supervise multiple projects
- Proven track record of developing and executing marketing strategy
Others:
- Designation: Manager to Senior Manager based on the candidate’s profile
- Remuneration: between 12-14 lacs
- Scope: Full Time
- Age Criteria: <40
- Reporting to: Senior Manager - Marcomms
- Expected Joining Date: Immediate
- Location: Chennai(preferred) or remote
- Minimum Commitment (in years): 3
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Architect, develop, and scale secure cloud-native software, microservices, REST/gRPC APIs, and distributed systems for security operations and exposure management. Lead end-to-end technical execution, mentor engineers, collaborate on high-performance interfaces, and monitor and optimize system health. The role requires expertise in Java, Spring, containers, cloud platforms, observability, software development lifecycle practices, and highly available infrastructure.
Top Skills:
AWSCi/CdCloud StorageDatadogDistributed SystemsDockerGCPGitGrafanaGrpcJavaKubernetesMessaging SystemsMicroservicesNosql DatabasesPrometheusRelational DatabasesRestSearch StoresSpring BootSpring CloudSpring Security
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Develops end-to-end product design solutions and high-fidelity designs for software experiences. Collaborates with engineering and product management, presents ideas, gathers feedback, and validates solutions with users. The role requires a portfolio demonstrating user-centered design, experience with interactive designs and wireframes, and participation throughout the product development lifecycle.
Top Skills:
AI
Aerospace • Artificial Intelligence • Cloud • Machine Learning • Software • Cybersecurity • Defense
Provides forecasting, financial analysis, annual operating plans, and performance reporting for aerospace businesses. Advises management on operational and strategic decisions, including productivity, cost reduction, working capital, labor planning, and capital investments. Leads monthly financial reviews, identifies performance improvement opportunities, develops corrective actions, and communicates forecast risks and opportunities to senior finance and business leaders.
Top Skills:
EssbaseSAPTableau
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
