Lead the Bhumi Fellowship’s marketing and communications strategy to strengthen brand positioning, attract high-quality applicants, and expand reach among purpose-driven youth. Responsibilities include developing online and offline campaigns, managing budgets and ROI, overseeing storytelling and content production, leading social media, analyzing campaign performance, identifying growth partnerships, and mentoring the marketing team. The role also requires collaboration with Fellows, alumni, volunteers, and leadership to amplify impact and achieve recruitment goals.
About the role:
We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.
Success in this role means:
- Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
- Driving high-quality applicant pipelines through powerful, insight-led campaigns
- Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions
You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.
About the Program:
The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.
This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.
By 2035, 400 change leaders will impact over 3 million children across India.
Primary Responsibilities:
- Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
- Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.
- Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey
- Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year
- Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals
Other Responsibilities:
- Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
- Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
- Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship
- Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
- Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility
Educational Qualification/Experience:
- 5-8 years of experience in the marketing / communications role
- Bachelor's/Master’s degree in marketing, journalism, business, or related field
- Prior experience of working or volunteering with NGOs
Knowledge & Skill sets required:
- Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
- Good understanding of web analytics, digital and social media marketing
- Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
- Expert level written and verbal communication skills
- Good verbal communication skills in Tamil
- Use latest measurement frameworks for performance-driven marketing
- An effective storyteller and build the brand using related and consistent content
- Should be tech savvy. Knowledge of marketing tech stack is good to have
- Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with ability to supervise multiple projects
- Proven track record of developing and executing marketing strategy
Others:
- Designation: Senior Manager Marketing and Communications
- Remuneration: between 13-16 lacs
- Scope: Full Time
- Age Criteria: <40
- Reporting to: Senior Manager - Marcomms
- Expected Joining Date: Immediate
- Location: Chennai(preferred) or remote
- Minimum Commitment (in years): 3
Bhumi Chennai, Tamil Nadu, IND Office
Chennai, India
Similar Jobs
.jpeg)
Artificial Intelligence • Hardware • Information Technology • Machine Learning
Own semiconductor backend packaging assembly process development, optimization, and new product introduction. Define process records, windows, specifications, and capability targets while applying DOE, SPC, Six Sigma, FMEA, RCA, and structured problem solving to improve yield, reliability, cost, and process margins. Use MES, manufacturing data, analytics, and AI/ML for predictive control and anomaly detection. Introduce new materials and equipment, lead cross-functional execution, and coach process teams in a high-volume manufacturing environment.
Top Skills:
Ai/MlIndustry 4.0JmpMesPythonSemiconductor Packaging AssemblySQL
Security • Cybersecurity
Own global revenue recognition under ASC 606 and accounting processes including commissions, COGS, and leases. Review tax provisions, returns, transfer pricing, and subsidiary filings; support external audits and cross-functional reporting. Lead accounting projects, process improvements, and AI-driven workflow automation. Requires a CA, Big 4 high-tech experience, strong US GAAP and revenue recognition knowledge, ERP experience, advanced Excel skills, and excellent communication.
Top Skills:
Ai Automation ToolsAsc 340-40Asc 606ExcelMS OfficeNetSuiteUs Gaap
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Designs and deploys production AI assistants, copilots, agents, RAG systems, and intelligent automations. Integrates LLMs with Snowflake, AWS, enterprise applications, and workflow platforms to automate business processes. Builds backend services and serverless workflows, implements observability and responsible AI controls, and scales validated prototypes into reliable production solutions. Partners with technical and business teams to improve decision-making, efficiency, quality, and cost performance.
Top Skills:
AirflowAmazon Api GatewayAmazon BedrockAmazon EventbridgeAmazon S3Amazon SagemakerAnthropicAws LambdaAws Step FunctionsAzure OpenaiDbtGeminiGoMcpMicrosoft Power AutomateMlflowN8NOauthOpenaiPythonRbacSalesforceServicenowSnowflakeSnowflake Cortex SearchSnowflake Ml RegistrySnowparkSsoTypescriptUipathWeights & BiasesWorkato
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
