Marketing Automation Manager - Customer Marketing

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

Ready to explore a career path? Start your journey.

About the job:

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

Ready to explore a career path? Start your journey.

We are looking for a Marketing Automation Manager to join the Amex GBT marketing operations team. This role will play a key role in supporting the execution and optimization of our client facing communication and engagement. This role will lead a small but growing team of automation specialists, frequently meeting with business stakeholders to capture requirements, setting prioritization, developing the skills of junior team members, documenting processes, and acting as a final quality control check.

The ideal candidate is collaborative, organized, detail-oriented, and has experience with marketing automation platforms such as Salesforce Marketing Cloud and/or Marketo.

What You’ll Do:

• Creation of Customer Engagement Programs: Assist and oversee the timely delivery of client facing programs designed to deliver value, generate revenue and increase engagement via marketing automation platforms.
• Team Leadership: Manage a team of marketing automation specialists, conducting weekly 1:1s, setting objectives, providing guidance, and training.
• Collaboration with Business Stakeholders: Regularly meet with strategic supplier, sales enablement, and customer marketing collaborators to discover and capture business requirements, set prioritization, and agree upon delivery timelines.
• Platform Management:  Act as a system administrator for Marketo and Salesforce Marketing Cloud platforms, setting governance, training new users, providing thought leadership and sharing standard processes.  Maintain knowledge of available data, it’s source, usage, and reliability.
• Integrations: Guiding the implementation and usage of new platforms to the marketing tech stack, further increasing capabilities and progressing the tech roadmap.
• Campaign Automation & Optimization: Use Salesforce Marketing Cloud and Marketo to build, deploy and optimize campaigns listening to client accounts. Continuously monitor performance and adjust tactics to improve results.
• Quality Assurance: Act as a final quality control check on all outgoing campaigns, ensuring appropriate audience, content, and functionality.  Flag errors, document process fixes, and continuously improve for greater automation and tighter control.

Key Stakeholders and Relationships

• Amex GBT Marketing Operations Team
• Amex GBT Customer Marketing Team
• Amex GBT Business Partnership Team

What We’re Looking For:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2+ years experience in B2B marketing, with a preference towards customer engagement.
• Strong understanding of CRM systems, marketing automation, project management tools, preferably Salesforce Marketing Cloud, Marketo, 6sense, and Workfront.
• Ability to lead a team, providing guidance and setting prioritization.
• Meticulous with experience in documenting and adapting processes.
• A collaborative and communicative partner to collaborators that can bring strategic ideas to fruition.
• Adaptive and responsive to the dynamic marketing landscape.
• Excellent project and time management skills, with the ability to handle multiple campaigns and collaborators simultaneously.

Location

Global

The US national annual base salary range for this position is from $70,000 to $140,000.  The national range provided includes the base salary that GBT expects to pay for the role.  Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for our Annual Incentive Award plan, which rewards participants based on company and individual performance.  For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.

Benefits at a glance

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• Wellbeing resources to support mental and emotional health for you and your immediate family.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!