ISMG - Information Security Media Group
Marketing Automation Specialist
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About Us
Information Security Media Group (ISMG) is a global Intelligence and Education firm serving the Cybersecurity industry by offering news, views, and research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, and a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries and regions.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person and virtual events designed to provide high-impact education and engagement cybersecurity professionals, leaving them with informed perspectives and actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist! In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives.
You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.
Responsibilities
Information Security Media Group (ISMG) is a global Intelligence and Education firm serving the Cybersecurity industry by offering news, views, and research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, and a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries and regions.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person and virtual events designed to provide high-impact education and engagement cybersecurity professionals, leaving them with informed perspectives and actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist! In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives.
You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.
Responsibilities
- Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
- Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
- Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance
- Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
- Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines
- Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
- Bachelor's degree in a related field
- 3+ years of experience in marketing automation & operations (certification preferred)
- Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
- Hands-on experience with marketing technology integrations, analytics, & automation tool
- Ability to design, test, document, deploy, & maintain third-party integrations with Market
- Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
- Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data-driven insight to optimize strategies
- Proficiency in HTML/CSS
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