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Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!
Marketing Automation Specialist
Core Job Duties & Responsibilities
Marketing Automation
- Define and prioritize optimizations for HubSpot including campaign setup, execution, tracking, lead management, scoring, and routing, nurture, targeting and audience segmentation.
- Build and monitor the backend automation of landing pages, emails, webinars, segmentation, ABM, nurture programs, UTM parameters, events, reporting, workflows, and digital programs
- Ensure successful integration and strategic utilization of tools and technologies
- Support marketing campaigns with effective data segmentation, audience analysis and list building
- Understand and implement lead routing rules in LeanData
- Familiarity with Allocadia or another budgeting tool, configuration and integration with SF & SAP a plus
- Webchat tool Drift is an important lead generation tool that knowledge of and ability to regularly tune is important
- The BDR team uses Outreach – an outbound cadence and calendar tool
- Bizible, although currently in house, will be replaced by Hubspot analytics
- Knowledge of the 6sense ABM Platform to automate in profile prospect identification and refine our outbound efforts would be helpful
Database Management
- Manage the marketing database including data cleansing, augmentation, and normalization
- Understand and report on health of Hubspot database (life cycle, lead status, industry, titles, personas, gaps/areas for growth)
- Perform list imports and identify areas of improvement
- Understand and ensure compliance in accordance with global privacy standards/laws
Process and Documentation
- Provide training to marketing and sales teams on marketing operations processes, tools, and technologies
- Optimize, scale, and document processes following marketing and sales best practices.
Job Qualifications
- Bachelor’s degree required
- Marketing experience with 3-5 years of marketing automation experience preferably Hubspot
- Hubspot certified associate or expert status is a plus
- Experience establishing and maintaining system documentation and training materials
- Demonstrated Excel experience (v-lookups, pivot tables, deduping, basic data analysis)
- Comprehensive understanding of the end-to-end process of the B2B marketing funnel
- Experience working with Salesforce or other CRM (preferred)
- Strong team player that works well with counterparts from various functions/departments (regional and global marketing teams, sales operations, business intelligence, and IT)
- Strong analytical and problem-solving skills
- Demonstrated ability to build new processes and workflows to scale
- Effective time management skills and the ability to juggle multiple projects and tight deadlines
- Proactive, takes initiative, and asks the right questions
- Maintain a data-driven approach through continual analysis and optimization
Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Applicants must have the right to work in the location to which you have applied.
