The Marketing Data Analyst II at Cadence will leverage advanced data analysis skills to derive strategic insights that drive marketing decisions, develop dashboards using Tableau, and collaborate with various teams to enhance marketing performance and customer experience.
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Role Overview:
Cadence Design Systems is looking for a Marketing Data Analyst 2 who will play a pivotal role in advancing our data-driven marketing strategy. This position requires a seasoned professional with expertise in transforming complex data into strategic insights that drive key marketing decisions and optimize performance across various platforms. As a Marketing Data Analyst 2, you will work closely with cross-functional teams to enhance our data analysis capabilities and contribute to the success of our marketing initiatives.
Key Responsibilities:
- Advanced Data Analysis: Execute comprehensive data analysis using advanced tools and techniques to derive actionable insights that support strategic marketing decisions.
- Dashboard and Report Creation: Develop and maintain sophisticated dashboards and reports using Tableau or similar data visualization tools to track key marketing metrics and trends.
- Cross-functional Collaboration: Partner with marketing, IT, and other departmental teams to identify data needs and deliver solutions that enhance marketing performance and customer experience.
- Campaign Performance Tracking: Utilize Adobe Analytics, Google Analytics, and other tools to monitor and report on marketing campaign performance, providing insights for optimization.
- Customer Experience Optimization: Use Adobe Target to personalize and improve customer engagements based on data-driven insights.
- Data Quality Assurance: Conduct rigorous data cleaning, preprocessing, and testing to ensure data integrity and reliability.
- Predictive Modeling and Statistical Analysis: Apply advanced statistical techniques and predictive modeling to forecast trends and inform marketing strategies.
- Industry Trend Monitoring: Stay updated with the latest industry trends and developments to continuously improve our data analysis approaches.
Required Skills and Qualifications:
- Technical Proficiency: Strong competency in SQL, Tableau, Adobe Analytics, Adobe Target, GA4 and Excel for data analysis and visualization.
- Analytical Expertise: Proven experience in data analysis within a marketing context, with a focus on transforming data into strategic insights.
- Communication Skills: Excellent ability to communicate complex data findings to non-technical stakeholders effectively.
- Attention to Detail: Meticulous with a keen eye for detail and accuracy in data handling and analysis.
- Project Management: Capable of managing multiple projects in a fast-paced environment, prioritizing tasks effectively.
- Problem-solving: Strong problem-solving skills, particularly concerning marketing and website data.
Preferred Qualifications:
- Background in statistical analysis and predictive modeling.
- Advanced degree in data science, marketing, or a related field (BE/BTech/ME/MTech/MBA or equivalent).
We’re doing work that matters. Help us solve what others can’t.
Top Skills
SQL
Similar Jobs
Cloud • Hardware • Software • Semiconductor
As a Marketing Data Analyst II, you will conduct advanced data analysis, create dashboards and reports, track campaign performance, and optimize customer experiences using various data tools. Collaboration with cross-functional teams is essential to enhance marketing strategies through data-driven insights.
Top Skills:
SQL
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
As a Sr. Data Engineer at Samsara, you will develop and maintain end-to-end data pipelines while managing data integration and transformation requirements. You'll work collaboratively within a team focused on leveraging data for analytics and insights to drive decision-making. Your role involves improving data architecture, quality, and availability while engaging with various data sources. Passion for data and agile methodologies is essential.
Top Skills:
PythonSQL
Financial Services
As an Analyst in Forecasting Models, you will support model validation and governance in Risk Management and Compliance, ensuring models are effectively applied and raise awareness of their limitations. Responsibilities include evaluating model standards, conducting independent testing, communicating findings, and assisting in managing model risks.
Top Skills:
PythonR
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
