The Marketing Data Analyst is responsible for delivering data-driven insights that improve marketing performance and support business growth to the BMP segment. Working closely with marketing stakeholders, this role translates marketing strategy, funnel objectives, and business requirements into reporting, dashboards, and analytical capabilities that enable data-driven decision-making. Experience within a life sciences, healthcare, scientific, or other B2B environment is preferred.
REQUIRED CAPABILITIES/COMPETENCIES
- Experience in marketing analytics, attribution modelling, funnel analysis, and campaign performance measurement.
- Partner with marketing stakeholders to understand objectives and define reporting and measurement needs.
- Translate business requirements into actionable dashboards, KPIs, and insights.
- Develop and maintain Power BI dashboards and reporting solutions.
- Analyse data from CRM, marketing automation, web, social, and advertising platforms.
- Provide recommendations to improve marketing effectiveness, customer engagement, and ROI.
- Support testing and optimisation initiatives, including A/B testing and audience segmentation.
- Conduct deep-dive analyses to identify trends, opportunities, and performance drivers.
- Build scalable reporting frameworks and measurement standards.
- Communicate insights clearly to technical and non-technical audiences.
- Stay current on marketing analytics best practices and emerging technologies.
- Support a data-driven marketing culture through stakeholder enablement and actionable insights.
JOB REQUIREMENTS
- Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics
- Experience in life sciences, healthcare, scientific, or B2B environments preferred.
- Understanding of marketing principles and funnel metrics
- Experience in using Microsoft Excel, Google Analytics 4 (GA4), and Power BI
- Experience with marketing analytics tools and techniques, including web analytics, social media analytics, marketing automation, and CRM tools
- Proven ability to interpret data and develop actionable insights
- Strong organizational and problem-solving skills
- Excellent communication and presentation skills
- Able to work independently as well as part of a team
- Experience working with remote and global teammates
- Comfortable navigating and influencing in a highly matrixed environment
- Strong analytical and critical thinking skills
- Demonstrate strong desire to learn and grow
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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3rd party non-solicitation policy:
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation
