You will lead branding efforts, develop strategies for brand innovation, execute campaigns, and manage creative and digital partnerships for growth.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and deploy future-proof brand strategies that are grounded in deep consumer insight, data-driven and digitally integrated to ensure profitable business growth and which lead to brand excellence and innovation.
How you will contribute
You will lead the brand acceleration team and the brand community to create and implement the brand architecture and portfolio strategy including brand-led innovation strategies to elevate brand excellence. In this role, you will develop brand communications and execute multi-market strategic campaigns; create and implement brand-growth and strategic plans that include identifying white space opportunities and cross/new categories strategies; and create global visual identity guidelines and definitions. In addition, you will lead brand design initiatives (including packaging); effectively manage creative agency, media and digital partner relationships; and work with the media and digital team to recommend and implement digital strategies that include step-changing eCommerce brand plans. You will also refine and communicate best practices, winning strategies, key consumer insights, fast-adapt opportunities, and identify "where to play" and "how to play" to feed into the brand led innovation strategy and develop winning bundles of strategic innovation across multiple markets.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
What you need to know about this position:
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
Travel requirements:
Work schedule:
No Relocation support available
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and deploy future-proof brand strategies that are grounded in deep consumer insight, data-driven and digitally integrated to ensure profitable business growth and which lead to brand excellence and innovation.
How you will contribute
You will lead the brand acceleration team and the brand community to create and implement the brand architecture and portfolio strategy including brand-led innovation strategies to elevate brand excellence. In this role, you will develop brand communications and execute multi-market strategic campaigns; create and implement brand-growth and strategic plans that include identifying white space opportunities and cross/new categories strategies; and create global visual identity guidelines and definitions. In addition, you will lead brand design initiatives (including packaging); effectively manage creative agency, media and digital partner relationships; and work with the media and digital team to recommend and implement digital strategies that include step-changing eCommerce brand plans. You will also refine and communicate best practices, winning strategies, key consumer insights, fast-adapt opportunities, and identify "where to play" and "how to play" to feed into the brand led innovation strategy and develop winning bundles of strategic innovation across multiple markets.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Leadership experience in creating and deploying effective brand strategies of a global scope and impact for billion-dollar brands/categories
- Managing and growing brands over the long term in varying economic environments
- Innovative and creative marketing with commercial edge.
- Strategic, brand-led innovation
- Profit and loss responsibility at a leadership level
- Understanding of digital marketing plans and pivoting them to meet ever-changing consumer demands
- Marketing transformation and change management
- Cultural awareness and the professional maturity to effectively work across markets
More about this role
What you need to know about this position:
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
Travel requirements:
Work schedule:
No Relocation support available
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Top Skills
Brand Management
Digital Marketing
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