Own Kannanware’s marketing execution across website management, SEO, AI search visibility, LinkedIn, content, campaigns, and events. Build brand presence, organic growth, and inbound pipeline while simplifying SAP and ERP topics for business audiences. Coordinate vendors and SAP co-marketing initiatives, manage hosted and partner events, and track post-event outcomes. The role requires hands-on B2B marketing experience, strong writing, digital marketing expertise, and independent ownership.
CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set
Location: Chennai (On-site)
Role Overview
We are looking for a sharp, execution-focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands-on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co-marketing initiatives with SAP as our principal partner.
Key Responsibilities
Website & Digital Presence
- Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
- Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
- Ensure the website reflects current offerings, case studies, and positioning at all times
SEO & AI SEO
- Drive organic search growth through on-page SEO, technical SEO, and content-led link building
- Stay ahead of AI-driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI-assisted discovery
- Conduct regular keyword research aligned to SAP solution areas and buyer intent
LinkedIn & Social Media
- Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth
- Build thought leadership through founder-led content, employee advocacy, and industry commentary
- Run LinkedIn lead generation campaigns (organic-first, paid where justified)
Content & Campaign Planning
- Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
- Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
- Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles
Events & SAP Co-Marketing
- Plan and execute Kannanware-hosted events — roundtables, webinars, and in-person seminars
- Coordinate with SAP's partner marketing team to participate in SAP-led events, campaigns, and co-branded initiatives
- Manage end-to-end event logistics — invites, registrations, collateral, follow-ups, and post-event reporting
What We're Looking For
- 2–4 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software
- Demonstrated experience in SEO, content marketing, and LinkedIn growth
- Working knowledge of AI search trends and how they are reshaping B2B discovery
- Proficient with tools such as Google Search Console, SEMrush/Ahrefs, HubSpot, Canva, and LinkedIn Campaign Manager
- Strong writing skills — able to simplify complex ERP/SAP topics for a business audience
- Experience managing or coordinating with vendors (designers, developers, agencies)
- Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage
- Organised, self-driven, and comfortable owning outcomes without a large team behind you
Similar Jobs
Information Technology • Consulting
Leads end-to-end B2B digital marketing strategy and execution across SEO, AI search, paid media, content, email, and marketing automation. Owns campaign roadmaps, lead generation, funnel performance, analytics, attribution, optimization, and reporting. Partners with sales, product, business, and delivery teams to drive qualified leads, pipeline contribution, brand visibility, and revenue growth while managing stakeholders and improving scalable marketing processes.
Top Skills:
AhrefsCRMGa4Google AdsGoogle AnalyticsGoogle Search ConsoleHubspotLinkedin Campaign ManagerLooker StudioMailchimpMarketing Automation PlatformsMarketoMozSemrush
Artificial Intelligence • HR Tech • Professional Services • Software
Lead the development and execution of a B2B content marketing strategy across brand, inbound, sales enablement, customer success, and partnerships. Build AI-assisted production workflows, manage editorial calendars, repurpose content across channels, oversee SEO and performance analytics, mentor content staff, coordinate external resources, and present recommendations to leadership. The role translates complex technical knowledge into compelling content while supporting webinars, podcasts, events, and multiple business units.
Top Skills:
Ai Content ToolsCms PlatformsHubspotNotionSeo
Edtech • Consulting
Lead end-to-end content strategy and build an AI-first production process. Manage a small team, run editorial calendars across channels, repurpose events and conversations into multi-format content, track SEO and performance, and present results to stakeholders.
Top Skills:
AIChatgptCmsHubspotNotionSeo
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
