The Marketing Lead at Blum will develop and execute a comprehensive marketing strategy, manage the marketing team, oversee community engagement, identify new markets, and align marketing efforts with company goals while reporting on KPIs and staying ahead of industry trends.
Blum is a cutting-edge hybrid exchange tailored for Telegram and mobile platforms. Our team is passionate about technology and dedicated to pushing the boundaries of what's possible in the trading world. We are revolutionizing the way trading is done, providing seamless and secure services to both individual users and businesses. By leveraging the power of Telegram, we offer a unique and accessible approach to trading, catering to a global audience.
Launched in April 2024, Blum has gathered over 80 million users and has become one of the top 3 most popular apps on Telegram worldwide. Our experienced team brings years of expertise from leading crypto projects, including Binance, Trust Wallet, Crypto.com, Bitget, and more.
We are seeking a talented Marketing Lead to join our innovative team and contribute to our mission.
Responsibilities:
- Develop and execute a comprehensive marketing strategy across all channels, ensuring alignment with Blum’s growth objectives
- Lead and manage the marketing team, ensuring effective task distribution and clear ownership of key areas
- Oversee and improve community engagement, ensuring prompt and clear communication, especially during high-impact situations
- Take a hands-on approach to key marketing functions, including social media management, content creation, and campaign execution
- Identify and expand into new markets, with a focus on high-potential regions
- Collaborate with cross-functional teams (product, design, BD) to ensure marketing strategies are aligned with company goals
- Own the performance and growth of key marketing channels, regularly reporting on KPIs and making data-driven decisions
- Stay ahead of industry trends and competitor strategies, implementing best practices to maintain a competitive edge
Requirements
- Experience in Web3, crypto, or DeFi industry
- Proven experience in a senior marketing role (Lead Marketing Specialist, Global Marketing Lead, or CMO-level)
- Excellent communication and leadership skills, with the ability to manage and mentor a team
- Strong hands-on experience in digital marketing, social media, and community engagement
- Demonstrated success in leading global marketing initiatives and expanding into new markets
- Strategic thinker with a growth mindset and the ability to make data-driven decisions
- Fluency in English is required; knowledge of additional languages is a plus
With Blum you will
- Join one of the largest projects within Telegram and make an impact in the blockchain ecosystem
- Work with a talented and diverse team in a dynamic environment that encourages continuous learning and professional development
- Enjoy flexible working hours, unlimited vacation days and a remote-first approach
- Receive compensation for: equipment, education, sports and coworking
- Have opportunities for professional growth in high-load systems and web3 technology
- Take on challenging and complex tasks that push the boundaries of your expertise
- Get competitive monthly salary, based on experience and skills
Ready to join us? Send your CV and become part of our exciting journey!
Top Skills
Crypto
Defi
Web3
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