Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
Banyan is actively seeking a Marketing Operations Analyst to join our Chennai Tech & Data team. This role focuses on managing and enhancing the marketing technology stack, including Google Analytics, advertising platforms, and email outreach tools. You'll collaborate closely with our onshore team in Canada/US, ensuring the smooth operation of marketing systems and campaigns. This opportunity is ideal for marketing operations professionals passionate about data-driven strategies, problem-solving, and startup-like environments that foster innovation.
Key Responsibilities
-
Marketing Technology Management
- Manage and troubleshoot Google Analytics, Google Ads, LinkedIn Ads, and email marketing tools.
-
Campaign Analysis
- Analyze and report on marketing campaigns using Google Analytics to deliver actionable insights.
-
Tool Implementation & Optimization
- Set up and optimize tools for campaign tracking, email automation, and performance monitoring.
-
Quality Assurance
- Test tracking mechanisms and campaign setups for accurate data collection.
-
B2B Campaign Support
- Support account-based marketing (ABM), lead nurturing, and performance tracking for B2B channels like LinkedIn Ads.
-
Documentation & Training
- Create and maintain detailed documentation and train team members.
-
Process Improvement
- Enhance workflows and processes for team efficiency.
-
Strategic Collaboration
- Collaborate in Agile ceremonies to align marketing operations with business objectives.
Required Skills
-
Marketing Tools Expertise:
- 3+ years of experience in marketing operations/analytics.
- Hands-on experience with Google Analytics, advertising platforms, and email marketing tools.
- Google Analytics certification preferred.
-
Technical & Analytical Skills:
- Strong analytical, problem-solving, and data interpretation skills.
- Proficient in Agile tools like JIRA/Confluence.
-
Communication & Leadership:
- Excellent English communication skills (written and verbal).
- Proven ability to work independently and lead tasks.
-
Education:
- Bachelor’s degree in marketing, business management, data science, or related fields (preferred).
Working Hours
- Overlap with EST: 2:30 pm - 10:30 pm IST (3-4 hours).
Join Banyan
Be part of a collaborative and innovative environment where your ideas can drive impactful results. Contribute to meaningful growth and enhance your expertise in data-driven marketing operations.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
