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FE fundinfo

Marketing Operations Manager

Posted 8 Days Ago
Be an Early Applicant
Chennai, Tamil Nadu
Senior level
Chennai, Tamil Nadu
Senior level
As a Marketing Operations Manager, oversee marketing data, processes, and technology to enhance efficiency. Collaborate with leadership and BDRs to optimize lead management in HubSpot and Salesforce, define performance metrics, manage marketing automation, and evaluate campaigns' effectiveness while adhering to compliance standards.
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Description

FE fundinfo is a global leader in investment fund data and technology. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.  

As the Marketing Operations Manager, you will play a critical role in shaping the future of  our marketing organisation and ensuring that we are operating at peak efficiency and  effectiveness. The ideal candidate will have experience with marketing data, process,  and technology, with previous experience working on marketing/BDR operations and  analytics. 

Your key responsibilities as a Marketing Operations Manager will be to:

  • Collaborate with Marketing leadership, BDRs, and Revenue Operations to drive leads, optimise the marketing funnel, and refine account-based and GTM strategies
  • Manage and improve marketing lead processes in HubSpot and Salesforce, ensuring data quality, compliance, and proper nurturing through the funnel
  • Lead marketing performance reporting, defining dashboards and KPIs to track business performance, conversions, and ROI
  • Oversee marketing automation initiatives to enhance efficiency and BDR productivity, and lead related strategic projects.
  • Monitor and evaluate marketing programs, campaigns, and activities for effectiveness, staying updated on industry trends to ensure innovative approaches
  • Adhere to the company's security policy and maintain compliance across all marketing operations

To join us as a Marketing Operations Manager you will need the following experience and skills:

  • Extensive experience leading marketing operations, particularly in SaaS, finance, or technology industries, with a strong track record of developing and implementing effective strategies
  • Expertise in marketing automation, technology solutions, and managing leads within platforms like HubSpot and Salesforce, including lead scoring, management, enrichment, and reporting - Essential
  • Advanced understanding of marketing data, analytics, AdTech, MarTech, campaign insights, and digital measurement tools, including Google Analytics and BI platforms like Tableau or Looker
  • Skilled in supporting and reporting on demand generation and account-based marketing (ABM) programs at organisational, functional, and program levels
  • Proven ability to optimise workflows and processes for inbound opportunity conversion, with hands-on experience in analysing and scaling campaign performance
  • Demonstrated experience in building comprehensive marketing lead funnel reporting to track outcomes and improve performance at all levels
  • Strong communication, presentation, and leadership skills, with the ability to influence stakeholders and drive marketing innovation

By joining the team as a Marketing Operations Manager, you will be offered the following:

  • 24 days holiday
  • Paid Study leave
  • Enhanced paternity & maternity
  • Statutory benefits like PF, Gratuity, etc
  • Support to set up home office
  • Health cover with option to add family members
  • Annual health check up
  • Meal cards
  • Full LinkedIn Learning access 

Apply today for immediate consideration and we will endeavour to get back to you within 5 working days. Visit our  profile or  to find out more about life @ FE fundinfo! 

Top Skills

Google Analytics
Hubspot
Looker
Salesforce
Tableau

FE fundinfo Chennai, Tamil Nadu, IND Office

L 6 Altius Block (B&C) Olympia Tech Park Plot #1, SIDCO Industrial Estate Guindy, , Chennai, India, 600032

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