Drive Hap Foods' brand visibility and sales through consistent brand messaging, digital content creation, campaign planning and execution across social channels, market research, partner development, customer engagement, and performance tracking. Create collateral, manage promotions, gather customer feedback, and produce regular reports to optimize marketing strategies and grow distribution.
Summary:
The Brand & Marketing Associate plays a pivotal role in strengthening Hap Foods’ presence as a trusted leader in healthy and nutritious food solutions. This dynamic position is ideal for a proactive, creative, and results-driven professional eager to grow within a fast-paced, mission-driven organization. You will be responsible for upholding and elevating the brand identity across all touchpoints, driving sales through strategic marketing initiatives, and fostering meaningful customer relationships. From digital content creation to campaign execution and market research, you’ll contribute directly to brand visibility, customer engagement, and revenue growth. Your work will help position Hap Foods as the preferred choice for health-conscious consumers and partners across diverse markets.
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Responsibilities:
- Ensure consistent communication of Hap Foods’ brand identity across all digital and physical channels.
- Position the brand as a leading provider of healthy, nutritious food products through strategic messaging and visual standards.
- Identify and pursue new business opportunities with distributors, retailers, and bulk buyers to expand market reach.
- Develop and execute digital marketing strategies across Instagram, Facebook, TikTok, and WhatsApp Business.
- Create and publish high-quality, engaging content including graphics, videos, captions, and campaign materials.
- Plan, launch, and evaluate promotional campaigns (e.g., seasonal offers, Ramadan campaigns) with measurable impact.
- Coordinate the production of marketing collateral such as flyers, banners, and advertisements.
- Conduct market research to monitor trends, customer preferences, and competitor activities.
- Gather and analyze customer feedback to inform product improvements and marketing strategies.
- Build and maintain strong relationships with customers, partners, and key stakeholders.
- Address customer inquiries and concerns promptly to ensure high satisfaction and retention.
- Provide input on product packaging and labeling based on market insights and brand positioning.
- Track and report on key performance metrics including sales, engagement, conversions, and campaign ROI.
- Prepare regular reports (weekly/monthly) and recommend data-driven optimizations.
- Identify and establish strategic partnerships with health-focused organizations (gyms, schools, hospitals, health shops).
- Promote healthy eating awareness through educational marketing initiatives and content.
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