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Abbott

Marketing Planning Manager - GI Prospera

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JOB DESCRIPTION:

MAIN PURPOSE OF ROLE 

 

  • Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. 

 

MAIN RESPONSIBILITIES 

 

  • Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. 

  • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. 

  • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. 

  • Identify product/service changes to meet customer needs. 

  • Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. 

  • Prepare sales forecasts and budgets. 

  • Monitor sales volume, revenues and costs against forecasts. 

  • Adapt plans to improve the sales performance of the product/service. 

  • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. 

 

 

QUALIFICATIONS 

Education 

  • Associates Degree (± 13 years) 

  • Masters Degree (± 18 years) in Engineering 

 

Experience/Background 

  • Minimum 4 years 

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Product Management

     

DIVISION:EPD Established Pharma

        

LOCATION:India > Mumbai : BKC Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 20 % of the Time

     

MEDICAL SURVEILLANCE:Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

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