Marketing Solutions Developer
Job Description
The type of profile that would be required to fulfil this role is outlined below for a ##role name## with approximately 3 years of experience delivering personalised and interactive web experiences. This role sits at the intersection of front-end development and marketing technology, requiring strong JavaScript capabilities to enhance, customise, and troubleshoot dynamic web components integrated with marketing platforms.
The role will work on a variety of personalised web experiences including form customisation, dynamic content loading, API integrations, and behaviour overrides — using JavaScript as the primary tool to solve problems and implement creative solutions.
Key Responsibilities:
JavaScript-Driven Web Personalisation:
- Build and extend interactive web pop-ins using JavaScript in personalisation tools (e.g., Digioh).
- Override default form behaviour to support dynamic functionality like expiry timers, conditional rendering, and score-based image swapping.
- Parse encrypted query parameters and tokens to personalise landing page content.
- Incorporate third-party or remote data (e.g., dealer lists, product lookups) into forms via asynchronous JavaScript.
- Implement client-side tracking and event submission using custom JS logic in coordination with personalisation tags (e.g., P13n).
API & Integration Work:
- Fetch and handle remote data using RESTful APIs within JavaScript-driven experiences.
- Work with JSON payloads to populate form elements and build dynamic UI elements.
- Bridge the gap between client CRM systems and the Zeta platform using front-end scripting where required.
Technical Troubleshooting & Investigations:
- Debug issues with form behaviour, lead delivery failures, or API responses using browser developer tools and techniques such as network inspection and console logging.
- Investigate and resolve anomalies in dynamic rendering, scoring logic, and tag-based tracking mechanisms.
- Assess new or unsupported client requirements and devise feasible JavaScript-based workarounds.
Required Skills & Experience:
- 3+ years’ hands-on experience in front-end development with a strong focus on JavaScript
- Deep understanding of JavaScript (ES6+), including async/await, event handling, DOM manipulation, and browser APIs
- Experience integrating with REST APIs and handling authentication, error states, and data formatting
- Solid HTML and CSS skills for customising and styling interactive components
- Familiarity with browser dev tools (Chrome/Edge) for inspecting issues and testing scripts
- Experience implementing custom business logic into web forms and overlays (e.g., Digioh or similar platforms)
Desirable Skills:
- Experience using JavaScript in a marketing context: web personalisation, form tracking, user targeting
- Exposure to customer data platforms or marketing automation tools (e.g., Zeta Marketing Platform, Adobe Target, etc.)
- Experience mediating API interactions via orchestration tools (e.g., Airflow) or writing client-side logic to handle fallback flows
- Knowledge of encoding/decoding encrypted query strings and URL-safe tokens
- Familiarity with campaign-based tools like Push Planet or CMS-driven landing pages
Soft Skills:
- Strong problem-solving skills and self-starting attitude
- Ability to balance technical perfection with pragmatic delivery
- Clear communicator, comfortable writing handovers and technical notes
- Willingness to dive into ambiguous requirements and turn them into structured, testable solutions
- Team player comfortable collaborating with cross-functional teams (e.g., delivery, campaign ops, technical account managers)
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/
https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html
https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
