The Marketing Specialist role focuses on optimizing go-to-market workflows and lead routing while collaborating with cross-functional teams to improve operational efficiency.
About Us
Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. Sophos is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, Sophos’ complete portfolio includes industry-leading endpoint, network, email, and cloud security that interoperate and adapt to defend through the Sophos Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. Sophos sells all these solutions through reseller partners, Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other every day and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from Sophos X-Ops and the newly added Counter Threat Unit (CTU). Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Role Summary
We’re building a high-impact GTM Engineering function, and we’re looking for a detail-oriented, process-driven GTM Operations Associate / Analyst to join our team. This role will focus on optimizing GTM workflows, lead routing, and operational efficiency — with a strong emphasis on managing and improving GTM tools and collaborating with cross-functional teams.
If you thrive at the intersection of technology, process, and critical thinking, and you enjoy solving problems that directly impact sales and marketing performance, this is the role for you.
What You Will Do
- GTM Tool Workflow Management:
- Design, implement, and maintain workflows within GTM tools to support go-to-market initiatives.
- Collaborate with the analytics team to measure and track the ROI of GTM tool workflows.
- Ensure workflows are scalable, reliable, and aligned to GTM business priorities.
- Knowledge of Clay.com is a plus.
- Lead Routing & SDR Support:
- Own the development, implementation, and maintenance of lead routing processes for SDR teams.
- Ensure accurate and timely lead assignments to the right reps, improving speed-to-lead and conversion rates.
- Leverage tools such as LeanData and BookIt (experience is a plus) to optimize routing and meeting scheduling.
- Cross-Functional Collaboration:
- Partner closely with analytics, sales operations, and marketing operations to align on goals, processes, and performance metrics.
- Act as a bridge between GTM Operations and execution teams to ensure smooth process adoption.
- Process Improvement & Problem-Solving:
- Identify bottlenecks in GTM processes and propose scalable solutions.
- Apply critical thinking and reasoning skills to analyze problems, anticipate impacts, and implement improvements.
What You Will Bring
- Experience working with global marketing teams in a cross-functional role that requires collaborating across multiple departmental teams
- Familiarity with GTM, marketing and sales automation platforms (Outreach, Salesforce, Clay, LeanData, BookIT, 6sense, etc.).
- Understanding of GTM processes across marketing, SDR, and sales teams.
- Proficiency in working with APIs to extract and parse data.
- Strong analytical skills to assess account engagement and optimize targeting strategies.
- Ability to work independently while ensuring alignment with multiple teams.
- Sharp eye for detail – you catch anomalies and inconsistencies before they impact operations.
- Process architect – you thrive on creating clear, repeatable SOPs and well-structured documentation
- Tech-savvy GTM operator – skilled in administering GTM tools and comfortable with marketing automation platforms.
- Startup-ready – you thrive in fast-paced environments, pivot when needed, and keep communication clear across GTM Teams.
#LI-Remote
#B1
Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.
What's Great About Sophos?
· Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
· Employee-led diversity and inclusion networks that build community and provide education and advocacy
· Annual charity and fundraising initiatives and volunteer days for employees to support local communities
· Global employee sustainability initiatives to reduce our environmental footprint
· Global fitness and trivia competitions to keep our bodies and minds sharp
· Global wellbeing days for employees to relax and recharge
· Monthly wellbeing webinars and training to support employee health and wellbeing
Our Commitment To You
We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos
Top Skills
6Sense
APIs
Bookit
Clay
Gtm Tools
Leandata
Outreach
Salesforce
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