Designs and supports monitoring, evaluation, and applied research for FarmerChat in Kenya and Nigeria. Responsibilities include developing surveys and qualitative instruments, sampling, statistical analysis, linking survey and product data, coordinating field research, ensuring data quality and ethics, testing innovative AI-enabled and voice-based methods, and translating evidence into product and program recommendations. The role also maintains reproducible research documentation and collaborates with program, product, data, and external research teams.
About Digital Green
This is a hands-on research and analytics role at the intersection of agriculture, digital technology and AI. The MEL Research Manager will help us understand who is using FarmerChat, how farmers engage with the platform, whether the information and advisory they receive is useful and trusted, how farmers act on that information, and ultimately whether FarmerChat contributes to meaningful improvements in farmers’ practices, productivity, income, as well as agency and resilience.
The role will combine traditional MEL and research methods with analysis of digital product data and experimentation with new approaches to measurement and learning. This may include designing and analyzing farmer surveys, conducting qualitative research, developing sampling strategies, and linking self-reported outcomes with FarmerChat backend data to better understand patterns of adoption, engagement, and impact.
At the same time, we want to test new ways of collecting data and learning from farmers—including voice-based methods, AI-enabled or agentic MEL approaches, alternative survey formats, and different approaches to incentivizing participation. The MEL Research Manager should be curious and willing to experiment, while also thinking critically about the strengths, limitations, biases, data quality, cost, farmer experience, and ethical implications of different methods. We are looking for someone who can help us test what works, learn from what does not, and identify when a new approach offers real advantages over more traditional methods.
The Manager will report to the Director of MEL and work closely with Digital Green’s Kenya program, product, user insights/ux research, and technology teams, as well as external research and implementation partners.
We are looking for someone who has already developed a strong foundation in MEL or applied research but is eager to continue developing their technical and leadership skills. This is an opportunity for a curious and ambitious researcher to take increasing ownership of research and evaluation while contributing to Digital Green’s broader evidence agenda for FarmerChat.What you will doDesign research and measurement for FarmerChat
You should enjoy figuring things out with minimal guidance: learning a new analytical technique when needed, investigating an unexpected pattern in the data, talking with farmers to understand what the numbers cannot explain, and working with product or program colleagues to turn an ambiguous question into something we can measure.
You should also be open to experimentation. You are interested in how new technologies and approaches can improve the way we listen to farmers and measure outcomes. You are willing to test unfamiliar methods, learn new tools independently, and iterate based on evidence.
At the same time, you do not adopt a new method simply because it is novel. You think critically about its validity, representativeness, bias, data quality, cost, feasibility, ethical implications, and farmer experience, and about what we can reasonably conclude from the resulting data.
Just as importantly, you care about how research is done and documented, not only the final result. We value someone who leaves behind clean datasets, clear codebooks, reproducible analysis, well-documented decisions, and research that another colleague can understand and build upon.
This role offers substantial room for growth. You will work closely with the Director of MEL and other MEL team members in India, Ethiopia and the US, while gradually taking greater ownership of research and evaluation activities in Kenya and Nigeria (and possibly other geographies) and contributing to Digital Green’s broader evidence agenda for FarmerChat.
Digital Green is a global non-profit that has spent nearly two decades helping smallholder farmers build more prosperous, resilient livelihoods—reaching over 10 million farmers to date. Our flagship product, FarmerChat, is a multilingual AI-powered advisory platform that gives farmers timely, locally relevant guidance—from climate-resilient practices to pest management, input use, and market access—in the language and format that works for them. Today FarmerChat reaches farmers across India, Kenya, Ethiopia, Nigeria, and Brazil, with millions of questions asked and answered in over 15 local languages. We combine deep, on-the-ground agricultural extension experience with modern AI to meet farmers where they are, and help them make better decisions, faster.
About the roleDigital Green is seeking a MEL & Research Manager based in Nairobi to support monitoring, evaluation, research, and learning for our work in Kenya and Nigeria, with a particular focus on FarmerChat, Digital Green’s AI-powered agricultural advisory platform.This is a hands-on research and analytics role at the intersection of agriculture, digital technology and AI. The MEL Research Manager will help us understand who is using FarmerChat, how farmers engage with the platform, whether the information and advisory they receive is useful and trusted, how farmers act on that information, and ultimately whether FarmerChat contributes to meaningful improvements in farmers’ practices, productivity, income, as well as agency and resilience.
The role will combine traditional MEL and research methods with analysis of digital product data and experimentation with new approaches to measurement and learning. This may include designing and analyzing farmer surveys, conducting qualitative research, developing sampling strategies, and linking self-reported outcomes with FarmerChat backend data to better understand patterns of adoption, engagement, and impact.
At the same time, we want to test new ways of collecting data and learning from farmers—including voice-based methods, AI-enabled or agentic MEL approaches, alternative survey formats, and different approaches to incentivizing participation. The MEL Research Manager should be curious and willing to experiment, while also thinking critically about the strengths, limitations, biases, data quality, cost, farmer experience, and ethical implications of different methods. We are looking for someone who can help us test what works, learn from what does not, and identify when a new approach offers real advantages over more traditional methods.
The Manager will report to the Director of MEL and work closely with Digital Green’s Kenya program, product, user insights/ux research, and technology teams, as well as external research and implementation partners.
We are looking for someone who has already developed a strong foundation in MEL or applied research but is eager to continue developing their technical and leadership skills. This is an opportunity for a curious and ambitious researcher to take increasing ownership of research and evaluation while contributing to Digital Green’s broader evidence agenda for FarmerChat.What you will doDesign research and measurement for FarmerChat
- Support the design and implementation of MEL studies and evaluations that assess FarmerChat’s reach, engagement, user experience, behavior change, and outcomes for farmers.
- Translate program and product questions into clear research questions, hypotheses, indicators, and measurement approaches.
- Design high-quality quantitative survey instruments covering areas such agricultural practices, relevance and trust of advisory, adoption of recommendations, productivity, costs, income, agency, resilience, and other farmer outcomes
- Design qualitative interview and focus group guides to explore farmers’ experiences with FarmerChat, including how and why they use it, what they find useful, barriers to engagement, and how advisory influences their decisions.
- Contribute to research design decisions, including sampling approaches, sample-size calculations, statistical power, comparison groups, and timing of measurement.
- Support experimental and quasi-experimental studies, including randomized evaluations and A/B tests, where appropriate.
- Help design and test alternative approaches to data collection, including voice-based research, AI-enabled or agentic MEL, shorter or adaptive survey formats, and different approaches to participant incentives.
- Assess the trade-offs between different methods, including validity, representativeness, bias, cost, response rates, data quality, and participant experience.
- Clean, manage, and analyze quantitative data using Excel and Stata and/or R.
- Analyze FarmerChat backend and product-usage data alongside survey and qualitative data to build a richer understanding of farmer engagement and outcomes.
- Examine patterns such as frequency and intensity of FarmerChat use, types of questions farmers ask, agricultural value chains of interest, retention and drop-off, and differences across farmer segments, including gender based analysis
- Conduct descriptive and inferential statistical analysis, including significance testing, confidence intervals, hypothesis testing, and subgroup analysis.
- Link survey responses with FarmerChat usage data where appropriate to explore relationships between digital engagement, adoption of advisory, and farmer outcomes.
- Work closely with product and data colleagues to define meaningful metrics and ensure that data generated through FarmerChat can support MEL and research questions.
- Compare findings across different data-collection approaches and help determine which methods are most appropriate for different research questions.
- Coordinate quantitative and qualitative data collection with farmers in Kenya and Nigeria, including working with field teams, enumerators, and external research firms.
- Develop sampling plans and support recruitment of farmers for research.
- Train and support enumerators and research teams on survey instruments and research protocols.
- Monitor incoming data and conduct systematic data-quality checks throughout data collection.
- Conduct or support farmer interviews, focus groups, and other qualitative research.
- Pilot new data-collection approaches and document lessons on what works, for whom, and under what conditions.
- Ensure research is conducted ethically and that farmers’ privacy and data are appropriately protected.
- Synthesize quantitative, qualitative, and FarmerChat usage data to answer practical questions for Digital Green.
- Produce clear research briefs, presentations, reports, and other materials for internal teams, partners, and donors.
- Translate findings into practical recommendations for FarmerChat product development and program implementation.
- Work with program teams to understand whether and how FarmerChat is contributing to changes in agricultural knowledge, practices, productivity, costs, income, and other outcomes.
- Contribute evidence and analysis for donor reporting, proposals, learning agendas, and strategic decision-making.
- Document not only successful approaches but also experiments that do not work, so that learning can inform future research and product decisions.
- Maintain rigorous documentation of research designs, survey instruments, sampling decisions, datasets, codebooks, analysis files, statistical code, assumptions, and methodological decisions.
- Develop reproducible and well-organized analytical workflows, so that analyses can be reviewed, updated, and built upon over time.
- Document pilots of new MEL approaches, including methodology, implementation challenges, data-quality issues, results, and recommendations.
- Help strengthen Digital Green’s MEL systems and approaches for measuring the performance and impact of digital and AI-enabled agricultural advisory.
- Ensure that lessons from individual studies are captured and used to improve future research and measurement.
- Bachelor’s degree in economics, statistics, public policy, development studies, project management, agricultural economics, social sciences, or another relevant quantitative or research-oriented field, with approximately 3–5 years of relevant experience in MEL, applied research, or evaluation; or a relevant Master’s degree with approximately 1–3 years of relevant experience.
- Demonstrated experience designing quantitative surveys and other research instruments.
- Strong analytical skills, including proficiency in Excel and working proficiency in Stata and/or R or related software
- Solid understanding of applied statistics, including descriptive statistics, confidence intervals, statistical significance, and hypothesis testing.
- Understanding of sampling methods and sample-size calculations; familiarity with statistical power and power calculations.
- Experience cleaning, managing, and analyzing survey or program datasets.
- Experience conducting or supporting qualitative research, including interviews and/or focus groups.
- Strong attention to data quality and experience developing or implementing data-quality checks.
- Excellent documentation skills, including the ability to clearly document research methods, instruments, datasets, analytical decisions, and findings.
- Ability to translate data and research findings into clear insights and recommendations for colleagues who are not researchers.
- Ability to work effectively across teams, particularly with program, product, and data/technology colleagues.
- Strong written and spoken English + local language
- Demonstrated curiosity and willingness to learn new tools, analytical approaches, and research methods independently.
- Ability to travel (X days per month) in the field.
- Experience working in agriculture or with smallholder farmers in Kenya or East Africa.
- Experience conducting MEL or research for digital products, digital advisory services, AI-enabled tools, or other technology-for-development programs.
- Experience analyzing product or administrative data in addition to traditional survey data.
- Experience linking survey data with digital usage or transactional datasets.
- Experience with SurveyCTO, KoboToolbox, ODK, or similar digital data-collection platforms.
- Experience with randomized evaluations, A/B testing, quasi-experimental methods, and impact evaluation.
- Experience with voice-based research, conversational surveys, AI-enabled research tools, or other emerging approaches to data collection.
- Experience testing participant incentives or other approaches to improving participation and response rates.
- Experience managing external research firms, enumerators, or field research teams.
- Knowledge of Kenya’s agricultural sector and smallholder farming context.
You should enjoy figuring things out with minimal guidance: learning a new analytical technique when needed, investigating an unexpected pattern in the data, talking with farmers to understand what the numbers cannot explain, and working with product or program colleagues to turn an ambiguous question into something we can measure.
You should also be open to experimentation. You are interested in how new technologies and approaches can improve the way we listen to farmers and measure outcomes. You are willing to test unfamiliar methods, learn new tools independently, and iterate based on evidence.
At the same time, you do not adopt a new method simply because it is novel. You think critically about its validity, representativeness, bias, data quality, cost, feasibility, ethical implications, and farmer experience, and about what we can reasonably conclude from the resulting data.
Just as importantly, you care about how research is done and documented, not only the final result. We value someone who leaves behind clean datasets, clear codebooks, reproducible analysis, well-documented decisions, and research that another colleague can understand and build upon.
This role offers substantial room for growth. You will work closely with the Director of MEL and other MEL team members in India, Ethiopia and the US, while gradually taking greater ownership of research and evaluation activities in Kenya and Nigeria (and possibly other geographies) and contributing to Digital Green’s broader evidence agenda for FarmerChat.
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