Develop and optimize paid media campaigns across Google and Facebook platforms. Responsibilities include media buying, budget management, keyword research, audience targeting, landing page and ad copy optimization, KPI definition, testing, analytics, reporting, and performance insights. The role requires cross-functional collaboration and staying current with digital advertising best practices to maximize return on investment and customer acquisition.
This is a remote position.
Job Responsibities :
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram)
- Optimize copy and landing pages for paid search engine marketing campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
Requirements
Skill Required
- Exp. in Google Analytics and Data studio creation.
- Minimum exp. of 4 yrs
- Well-versed in performance marketing, conversion, and online customer acquisition
- Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Benefits
Best in the Industry, commensurate with experience and industry practice.
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