Manage and optimize Google Ads, Microsoft Ads, and supporting Meta Ads campaigns for local B2B clients. Responsibilities include campaign creation, keyword and audience research, ad copywriting, bid and budget optimization, conversion tracking, performance analysis, reporting, and lead-quality improvement. The role manages 20–30 client accounts, collaborates with SEO, customer success, content, and design teams, and applies AI tools and paid-media best practices.
Paid Search Specialist (Google Ads)
Location: Remote (1 PM – 10PM IST)
Experience: 2–3 Years (Agency Experience Required)
We're looking for a Paid Search Specialist who knows that great PPC isn't about getting more clicks—it's about generating qualified leads that help businesses grow.
You'll primarily manage Google Ads and Microsoft Ads campaigns for local B2B businesses across the United States. While Google Ads will be your primary responsibility, experience with Meta Ads is a plus.
If you're someone who enjoys optimizing campaigns, spotting opportunities in data, and continuously improving performance, we'd love to meet you.
About Us
We're an AI-first digital marketing agency helping businesses grow through SEO, AI Search, Paid Media, Content Marketing and Web Strategy.Our clients are primarily local B2B businesses across North America that rely on qualified leads—not vanity metrics. We believe successful paid campaigns come from understanding a client's business, not just their keywords.
What You'll Do
- Manage 20–30 Google Ads accounts for local B2B businesses in the US.
- Build, manage and optimize Search, Performance Max, Display and Remarketing campaigns.
- Manage Microsoft Ads (Bing) campaigns and support Meta Ads campaigns when required.
- Perform keyword research, audience research and competitor analysis.
- Write compelling, conversion-focused ad copy using AI or inhouse content team.
- Continuously optimize bids, budgets, audiences, search terms and campaign structure.
- Improve campaign performance through testing and data analysis.
- Collaborate with Customer Success Managers, SEO Specialists and designers to achieve client goals.
- Prepare monthly performance reports with actionable insights and recommendations.
- Identify opportunities to improve lead quality, increase conversions and grow client accounts.
- Stay current with the latest Google Ads features, AI-powered tools and paid media best practices.
What We're Looking For
- 2–5 years of hands-on experience managing Google Ads campaigns in a digital marketing agency.
- Experience managing 20+ client accounts simultaneously.
- Strong experience with Google Ads and Microsoft Ads (Bing Ads).
- Familiarity with Meta Ads is a strong advantage.
- Experience managing local lead generation campaigns for North American businesses.
- Understanding of location targeting, service area campaigns, call campaigns and lead generation campaigns.
- Strong knowledge of keyword research, campaign optimization, bidding strategies and conversion tracking.
- Experience with Google Analytics 4, Google Tag Manager and Looker Studio.
- Excellent analytical, communication and time management skills.
- Comfortable working in a fast-paced agency environment.
Bonus Points If You Have
- Google Ads Certification.
- Experience working with signage companies, contractors, home services, healthcare, legal or other local service businesses.
- Experience with tools like SEMrush, SpyFu, CallRail or HubSpot.
- Familiarity with AI tools like ChatGPT or Gemini toimprove campaign research, reporting and optimization workflows.
Why Join Us?
- Work with businesses across North America.
- Manage campaigns that directly impact client growth.
- Collaborate with experienced SEO, AI Search, Content and Web teams.
- Work in an AI-first agency that encourages experimentation and continuous learning.
- Enjoy the flexibility of a fully remote role while working on meaningful, performance-driven campaigns.
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