Partner Marketing Campaign Specialist, Asia Pacific & Japan

Available Location: Kuala Lumpur, Malaysia
About the Role
Cloudflare is redefining how enterprise IT works, establishing its own category, growing a billion dollar business +40% annually and our regional marketing teams are at the forefront of this growth. Our Asia Pacific Marketing team is hiring and we're looking for growth-obsessed problem solvers, data-informed decision makers, fearless innovators and relentless builders. We're on a mission to Help Build a Better Internet, and demonstrate the massive benefits that has for customers and partners alike. Our connectivity cloud brings together cybersecurity, networking, application and developer platforms, we're a leading provider of AI services and IT services to AI market makers, to deliver greater outcomes for customers in all industries and segments.
Right now we're looking for an experienced, enthusiastic & highly motivated Partner Marketing Specialist to support Cloudflare's partner strategy and execution across Asia Pacific, Japan, and China. You will be laser focused on growing partner revenue, building a partner community and integrating partner marketing into the overall regional strategic growth initiatives. You have a passion for working with a diverse set of partner stakeholders, are obsessed with data as a basis for planning and optimizing; you are detail oriented, very familiar with the cybersecurity marketplace and you like to Get Stuff Done.
Here's what you will do:

• Support Partner Marketing Execution: Assist in implementing the APJC Channel Marketing Strategy to drive partner-sourced pipeline, partner engagement, and revenue growth.
• MDF Coordination: Support the regional management of the Market Development Funds (MDF) program, including partner submissions, tracking, reporting, and reviewing ROI.
• Marketing Content Localisation: Work with global marketing teams to adapt marketing campaigns and assets for channel partners, including co-branding, co-selling, and campaign assets.
• Campaign Execution & Event Support: Assist in the execution of partner marketing campaigns and events, including digital initiatives, in-person activations, and sponsorships.
• Performance Tracking & Reporting: Monitor the effectiveness of marketing programs, support SFDC campaign tracking, and contribute to post-event and campaign performance analysis.
• Incentive Program Support: Assist in the development and rollout of local channel incentive programs to drive partner engagement and pipeline growth.
• Distributor & Tier 2 Partner Marketing: Support marketing initiatives with distributors and Tier 2 partners, helping drive demand generation, enablement, and pipeline growth through scalable marketing programs.
• Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare's strategy.
• Partner Communications: Help manage partner newsletters, webinars, and case studies to keep partners informed and engaged.
• Stakeholder Collaboration: Work closely with internal teams, including Partner Sales, Channel Account Managers, and Global Marketing, to align on partner marketing initiatives.

Desirable skills, knowledge and qualifications

• 3-5 years of experience in B2B partner marketing, alliances, or channel marketing, preferably within the enterprise technology or cybersecurity industry.
• Proven Results: Demonstrated track record of executing partner-led demand generation programs that drive measurable business impact.
• Education: Bachelor's degree in Marketing, Business, or a related field.
• Technical Proficiency: Strong working knowledge of CRM and marketing automation platforms.
• Communication Mastery: Exceptional verbal and written communication skills, with the ability to engage, persuade, and present effectively to senior-level audiences.
• Project Leadership: Strong organizational and project management skills, with a proven ability to manage multiple complex projects simultaneously.
• Team Collaboration: Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across different regions and functions.
• Audience Insight: A deep understanding of the cybersecurity market and the challenges faced by decision-makers in enterprise companies across the APJC region.
• Language Skills: Fluency in English is required. Additional language skills relevant to the Asia Pacific region are desirable.
• Analytical and Creative Thinking: Ability to think analytically and creatively to develop and execute effective marketing campaigns