The Performance Marketing Specialist will develop and execute campaigns, analyze performance data, manage budgets, and collaborate on ad content creation.
A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.
Requirements
RESPONSIBILITIES
- Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.
- Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
- Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
- Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
- Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies.
- Partner with creative and content teams to create compelling ad content that resonates with target audiences.
- Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.
REQUIREMENTS
- Previous experience in performance marketing with a strong emphasis on paid media and analytics.
- Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
- Strong analytical skills with a track record of using data to drive decision-making.
- Excellent verbal and written communication skills.
- Ability to work independently and collaboratively in a team-oriented environment.
Top Skills
Facebook Ads
Google Ads
Google Analytics
Linkedin Ads
Similar Jobs
Information Technology
The Performance Marketing Specialist will manage and optimize Google Ads campaigns, enhance conversion rates, and ensure seamless marketing operations through data analysis and A/B testing.
Top Skills:
Ga4Google AdsGtmHubspotPabblySalesforceZapier
Cloud • Information Technology • Productivity • Software • Automation
Lead backend architecture and reliability for cloud-native distributed systems. Design scalable services, data pipelines, and orchestration; drive CI/CD, observability, and mentoring of senior engineers to improve system resilience and long-term maintainability.
Top Skills:
Python,Java,Go,Rest Apis,Microservices,Event-Driven Architecture,Kafka,Aws,Ecs,S3,Iam,Kubernetes,Ci/Cd,Logging,Tracing,Monitoring,Snowflake,Bigquery,Databricks,Etl,Elt
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Work directly with customers to design, build, test, and deploy integrations using Java and middleware (Mulesoft/Workato/Boomi). Lead B2B EDI onboarding, map EDI to APIs/JSON/XML, configure secure transports (AS2/SFTP/VANs), and share best practices across teams while identifying upsell opportunities.
Top Skills:
Java,Mulesoft,Workato,Boomi,Mulesoft Anypoint B2B,Boomi Edi,Edi,Ansi X12,Edifact,Json,Xml,Apis,As2,Sftp,Vans,Oauth,Saml,Single Sign On,Agile Scrum,Enterprise Saas,Public Cloud
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
