The Personal PR & Branding Executive manages branding, PR, media outreach, social media, content development, events, and reputation management for a high-profile individual.
Role Description:
We are looking for a proactive and detail-oriented Personal PR & Branding Executive to support and elevate the personal brand of a high-profile individual. This role is responsible for executing day-to-day communications, managing media presence, and ensuring brand alignment across public appearances, digital platforms, and strategic opportunities. The ideal candidate is a polished communicator with strong instincts in media, social content, and brand development, capable of operating in high-pressure, high-visibility environments with discretion and precision.
Key Responsibilities:
Brand Development & Consistency
- Support the execution of the personal brand strategy based on defined positioning and narrative.
- Ensure consistent voice, tone, and visuals across all touchpoints (social, interviews, events).
- Monitor trends and opportunities for alignment or positioning shifts.
PR & Media Outreach
- Assist with crafting press kits, bios, pitch decks, and media briefs.
- Research and pitch relevant speaking engagements, interviews, features, and podcast opportunities.
- Track coverage and maintain relationships with media contacts.
Social Media Management
- Curate, schedule, and publish content across key personal channels (LinkedIn, Instagram, X, etc.).
- Work with creative teams (designers, video editors) to develop engaging and on-brand content.
- Monitor analytics and engagement metrics; recommend data-driven improvements.
Content Development
- Assist in writing social copy, talking points, blog posts, and opinion pieces.
- Support ghostwriting efforts for thought leadership or editorial contributions.
- Maintain a content calendar and ensure timely, strategic posting.
Events & Appearances
- Coordinate logistics and preparation for public appearances, panels, red carpet events, or keynotes.
- Ensure consistent personal brand presentation (dress, messaging, presence).
- Work with agents, stylists, and management where applicable.
Reputation & Image Management
- Monitor public sentiment and flag potential reputational risks.
- Assist with crisis communications planning and execution if needed.
- Help manage online presence, including Wikipedia pages and public listings.
Must-Have Skills:
- Bachelor's degree in communications, PR, Marketing, Journalism, or related field.
- 5+ years of experience in PR, personal branding, or executive communications (C-suite level preferred).
- Excellent writing, editing, and storytelling skills.
- Strong knowledge of social media platforms and digital branding strategies.
- Experience working with media, influencers, and publicists.
- High degree of professionalism, discretion, and confidentiality.
- Creative, resourceful, and detail-oriented with strong project management skills.
- Fluent in English and Russian (Multi languages are a plus)
Top Skills
Digital Branding
Media Outreach
Press Kits
Social Media
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