Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
At Prudential Health India (PHI), we are on a mission to make Indians healthier, while bridging the health protection gap. This is a Zero to One team undertaking a greenfield health insurance deployment in India committed to building journeys that will truly empathize with the customer and offer a differentiated, bespoke experience.
To partner us in this mission, we are looking for a talented…
Manager – SEO
Your typical week will include the following.
The SEO Manager will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve the online visibility and search rankings of the company's website. This role involves conducting keyword research, optimizing website content, and analyzing performance metrics to drive organic traffic and enhance the company's digital presence.
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to the company's website.
• Conduct keyword research to identify high-value search terms and optimize website content accordingly.
• Perform on-page and off-page SEO activities, including meta tag optimization, link building, and content creation.
• Monitor and analyse website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Collaborate with content creators to ensure SEO best practices are integrated into website content, blog posts, and other digital assets.
• Stay updated on the latest SEO trends, algorithm changes, and industry best practices.
• Conduct technical SEO audits to identify and resolve issues affecting website performance.
• Track and report on key SEO metrics, including organic traffic, keyword rankings, and conversion rates.
• Ensure that the SEO best practices are implemented in the website design and development.
You could be the right candidate if you
• Master's degree in marketing, Communications, Information Technology, or a related field.
• Minimum of 3-5 years of experience in SEO, preferably in the health insurance industry.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Experience with HTML, CSS, and JavaScript is a plus.
This could be the gig for you if you…
• Are passionate about consumer behavior and culture; enjoy spending time with customers to understand what they want. Have an attentive ear to listen to new ideas.
• Join hands with other colleagues to solve for the customer.
• Have the ability and willingness to be hands-on with strong attention to detail.
• Can work independently and handle multiple concurrent initiatives.
• Like to work in a culture where everyone can see what others are doing.
• Take help from others when stuck and encourage others when there are setbacks.
• Take full responsibility for your team’s contribution output while thinking wing-to-wing across the organization.
• Are passionate about setting up best-in-class capabilities from scratch
Location: Mumbai
Title: Manager - SEO
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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