Supports product marketing through sales enablement, video and content creation, market research, partner campaigns, website management, social media, and user education. The role develops product guides, presentations, videos, marketing materials, personas, website improvements, and educational resources while collaborating with sales, marketing, design, development, strategic partners, and customer success teams.
Role - Product Marketer
Job location - Chennai (Work from office)
Experience - 0 - 1 years
Roles & Responsibilities:
1. Sales Enablement:
- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.
2. Video Marketing:
-Develop and write storyboards and scripts for video content.
-Transform product modules into engaging videos and guides with technical expertise.
-Create innovative short and long-form video content to keep the audience engaged.
-Utilize creativity and strategic thinking to produce compelling video narratives.
-Collaborate with the marketing team to align video content with overall marketing strategies.
-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.
-Familiarity with basic videography and editing knowledge earns brownie points.
-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus
3. Market Research:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze data and insights to develop customer personas and segmentations.
- Assist in the development of marketing strategies based on market research findings.
4. Partner Marketing:
- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.
- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.
- Track and report on partner marketing activities to assess effectiveness and ROI.
5. Website Management:
- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.
- Work with the design and development teams to implement website enhancements and drive continuous improvement.
- Monitor website analytics to identify areas for improvement and make data-driven recommendations.
6. Social Media and Content Creation:
- Draft engaging social media posts across various platforms to promote products and engage with customers.
- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.
- Collaborate with the creative team to create visually appealing and impactful content.
7. User Education:
-Assist in the development of user education materials, including product documentation, tutorials, and video guides.
-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials
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