The Product Marketing Specialist manages go-to-market plans, executes product releases, and creates marketing content while collaborating across teams and leveraging AI for efficiency.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Product Marketing Manager at Coupa:
As a Product Marketing Manager, Strategic Programs, you will be the operational and project-management engine behind some of our most critical market-facing initiatives. You will help bridge the gap between Product Management, Marketing, Sales, and the Coupa Community. By driving the execution of our 3x-a-year product releases, supporting content strategy for marquee events like Inspire, and ensuring our customers have the right resources, you will ensure our latest innovations are clearly communicated and successfully launched to the market.
What You’ll Do
- Help manage and execute the Go-To-Market project plans for our 3x-a-year product releases, ensuring deadlines and deliverables are met across cross-functional teams.
- Support the creation and management of product marketing content and strategy for our major global conferences, including Inspire and World Tour.
- Own the continuous refresh of product marketing assets, sales enablement materials, and roadmap updates to ensure internal and external stakeholders always have the latest information.
- Collaborate cross-functionally with Product Management, broader marketing teams, and sales enablement to keep launch plans moving efficiently.
- Manage content postings in the Coupa Community portal, monitor incoming customer questions/comments to ensure timely SME (Subject Matter Expert) responses, and partner with the Community Experience team to drive alignment and completion of deliverables assigned to Product Marketing.
- Leverage cutting-edge generative AI tools (such as Notebook, Gemini, etc.) to optimize workflows, scale content creation, and drive internal process efficiencies.
- And more!
What You Will Bring to Coupa
- 3-5 years of experience in product marketing, marketing project management, or a related field within the B2B SaaS industry.
- Exceptional project management and organizational skills, with the ability to juggle multiple deliverables for large-scale initiatives (like product launches or event content).
- Ability to work highly collaboratively across organizational lines and coordinate with cross-functional stakeholders.
- Excellent oral and written communication skills, with a strong attention to detail.
- A strategic mindset that aligns with Coupa's core values and long-term goals.
- A forward-thinking approach to technology, with demonstrated ability or strong desire to use AI tools for operational efficiency.
- Flexibility to work overlapping hours with PST and EST time zones to ensure seamless collaboration with our North American teams.
- Bachelor’s degree or equivalent experience required.
- Experience with, or a strong willingness to learn and dive deep into, Sales Enablement platforms (e.g., Highspot, Seismic).
- Experience with, or an eagerness to learn, Project Management tools (e.g., Jira, Asana) for tracking complex launch cycles.
- Familiarity with Data Visualization and Analytics tools (e.g., Tableau, Salesforce.com, etc.) to measure content and launch performance.
- Background or interest in Procurement, Supply Chain, or Finance SaaS solutions.
Preferences:
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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The Product Marketing Specialist at Coupa will create content, analyze data to drive pipeline, execute product launches, and enable sales teams with training resources.
Top Skills:
ExcelFigmaHighspotLookerSalesforceSeismicTableau
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