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The Provider Growth Lead will design and implement marketing strategies to recruit providers to the platform, optimize growth channels, and develop demand generation tactics while working with cross-functional teams.
About Us
Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
Learn more about us here and read about our recent Series B here.
About the Role
As the Provider Growth Lead at Nourish, you’ll be responsible for designing and building a full-funnel marketing engine to recruit new providers to our platform. As the first growth hire on this side of the business, you will define the strategy, stand up new channels 0→1, optimize our performance, and own a meaningful target driving the company’s ambitious growth goals.
You’ll be joining a collaborative and passionate team that’s dedicated to improving lives through better nutrition, and you’ll be a pivotal player in our vision to help one hundred million people live healthier, longer lives using Nourish.
This person will report into our Director of Provider Growth and work closely with the other parts of the Provider Growth Org (recruiting and onboarding) as well as cross-functionally with product, engineering, strategy & ops, and our core growth marketing team.
This role is full-time and open to NYC-based candidates only. Expectation to work in-person 3-4 days per week, with some remote flexibility, from our office in Flatiron.
Key Responsibilities:- Build out and maintain a detailed prospect database, including engagement and signal-based data
- Test, scale, and optimize our paid growth channels, using both technical and creative levers
- Explore and experiment with new growth channels, building them out from 0→1 and 1→N
- Design lifecycle and nurture campaigns to maintain long-term relationships with providers
- Develop our demand generation strategy and tactics, from content and webinars to in-person events and conferences
- Build out our provider marketing reporting and analytics stack
- Manage our Provider Growth budget, improving our efficiency and scale
- You have 3-6 years of experience, with 2+ years of experience at a start-up or fast-growing company; ideally in growth, or strategy and business operations
- You are an end-to-end problem solver - you think through and breakdown every piece of a problem, and then can execute from start to finish
- You love building from scratch - you know how to put together an MVP or stand-up WIP solutions and thrive in figuring out how to do something for the first time
- You are a talented analytical thinker who loves crafting their next steps from the numbers
- You have strong communication skills - you can put your vision into words, and communicate it effectively to a cross-functional team, as well as to our core provider audiences
- You are a creative marketer - you are not all numbers, all the time. You have an imagination and are constantly thinking of new ideas for how to reach, engage, and win over our audience
- Bonus points if:
- You have growth experience - you have context across a broad surface area of growth marketing and demand generation tactics; you know what good looks like and the fundamentals for how to get there
- You have a passion for healthcare or nutrition, and/or have experience in the industry
Mission & Vision & Success
Nourish Clinical Philosophy
Values
Why Nourish Exists
Team
Compensation & Benefits
How We Work
Please note that you must be legally authorized to work in the U.S. for this position.
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