Sales Enablement Specialist

Funding Societies | Modalku is the largest SME digital finance platform in Southeast Asia. We are licensed and operating  in Singapore, Indonesia, Thailand, Malaysia and Vietnam, and backed by Sequoia India (Peak XV), Softbank Vision Fund, Khazanah and SMBC bank amongst many others. Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors, as well as payments solutions to SMEs and consumers.

Here at Funding Societies | Modalku we live by our core values GETFS:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

We are looking for a proactive and hands-on Sales Enablement Specialist to support the day-to-day operations of our HubSpot CRM system. You will play a key role in ensuring data accuracy, supporting campaign execution, and enabling the Sales and Marketing teams to fully leverage the system.

This role is ideal for someone who is detail-oriented, systems-savvy, and passionate about improving how teams use CRM to drive performance and customer engagement.

What you will do:

• CRM Strategy & Execution
• Design and implement CRM strategies and automated workflows to drive lead nurturing, conversion, and retention.
• Collaborate with Marketing, Sales, and Customer Success to align CRM initiatives with business objectives.
• HubSpot Administration & Optimization
• Own and manage the HubSpot CRM platform, including lifecycle stages, deal pipelines, lists, properties, integrations, and user access.
• Continuously improve system configuration, automation rules, and performance tracking.
• Data Quality & System Usage
• Ensure accuracy and completeness of CRM data, including contacts, companies, deals, and activity logs.
• Proactively monitor and enforce data hygiene practices—deduplication, field validation, deal stage consistency, and property updates.
• Audit system usage regularly and follow up with team members to improve compliance and proper deal logging.
• Sales Content & Toolkits
• Build and maintain a centralized library of enablement assets including pitch decks, battle cards, case studies, talk tracks, and ROI tools.
• Drive regular updates and usage tracking of sales content to ensure relevance and effectiveness.
• Sales Team Training & Support
• Train Sales team members and Sales Managers on proper HubSpot usage, deal entry protocols, pipeline management, and reporting.
• Develop and maintain documentation, SOPs, and job aids to ensure consistent platform usage.
• Serve as a first-line contact for questions or troubleshooting related to HubSpot usage.
• Reporting & Insights
• Build and maintain dashboards and reports that track key CRM metrics (conversion rates, funnel velocity, deal health, etc.).
• Partner with Rev/Sales Ops and Sales leadership to identify insights and drive performance improvements.

What we are looking for:

• 4+ years of CRM management experience, with at least 2 years hands-on in HubSpot.
• Strong understanding of CRM workflows, customer journeys, and lifecycle marketing.
• Demonstrated experience maintaining data accuracy, hygiene, and CRM governance.
• Proven ability to train and support cross-functional commercial teams.
• Strong analytical and problem-solving skills, with experience in reporting and dashboarding.
• HubSpot certification(s) or advanced HubSpot knowledge is a strong plus.
• Experience working in fast-paced, high-growth, or multi-market environments is preferred.

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their backs for their loved ones too.
• Mental health and wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we organize org-wide fitness initiatives and engage partners to provide well-being coaching.
• Tech support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity.

Interested to know more about us? Learn about our Stories .