Lead high-priority platform implementation projects and ongoing platform support across marketing automation, journey orchestration, CDP, loyalty, and other management platforms. Translate business needs into detailed technical requirements for platform configuration and development of digital marketing campaigns across channels. Serve as a technical platform Subject Matter Expert to internal and client teams. Manage workflow and deadlines across multiple platform-related projects.
We are looking for a Salesforce Marketing Cloud Architect to lead high-priority platform implementation projects and ongoing platform support across marketing automation, journey orchestration, CDP, loyalty and other management platforms.
This position sits within our Salesforce Competency Development Center, but will regularly interface with a large, cross-functional team of developers, solution architects, marketing strategists, and digital marketing specialists to help bring digital customer experiences to life. The ideal candidate is dynamic and flexible, with a strong affinity for data and process.
If you are energized by representing an award-winning, stable, growing company in a fast-moving digital transformation space, we’d like to meet you!
Role and Responsibilities
- Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business
- Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
- Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
- Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc.)
- Oversee development, testing and deployment of platform work completed by developers
- Provide support to development teams working on platform integrations
- Create Architecture and Technical specifications documents
- Serve as day-to-day technical platform SME to internal and client teams
- Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
- Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / road mapping engagements, as needed
- Provide support to internal execution services team for ongoing platform and schema optimizations, as needed
Preferred Qualifications
- 5+ years of experience with Salesforce Marketing Cloud, with demonstrated experience leading 3+ platform implementation projects
- Familiarity with commonly requested Salesforce Marketing Cloud integrations and associated technologies (CMS, DAM, CDP, Web Analytics, Data Visualization tools, client databases, etc)
- Deep understanding of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Interaction Studio, and Journey Builder; Salesforce CDP and Loyalty knowledge a plus
- Experienced data modeler in relational database systems
- Experienced writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
- Demonstrated experience establishing and maintaining data structures, data extensions and automations within Salesforce Marketing Cloud
- Proficiency with AmpScript, JavaScript, JSON and XML
- Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
- Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
- Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
- Excellent oral and written communication skills
- Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
- Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)
- Excellent communication (verbal & written) - Articulates clearly, concisely and with context at all times
- High confidence and assertiveness skills - Has a cordial work relationship with peers and manager, speaks his/her mind even during challenging situations, proactively seeks help /assistance when in need
- Takes feedback positively and works on it seriously, is not afraid of making mistakes as part of learning, Open to working across projects & technologies.
- Good analytical & logical skills - Understands requirements quickly and accurately, proactively thinks through the solution and seeks clarification before coding.
- Explores the root causes of problems before taking action, quickly learns the latest developments in technology and is able to apply it to the projects
- Good Interpersonal Skills - Builds good working relationship with team members.
Top Skills
Salesforce
Bounteous Chennai, Tamil Nadu, IND Office
8th Floor, Global Infocity Park, #40, Dr MGR Main Rd, Perungudi, Chennai, Tamil Nadu, India, 600096
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