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Job Description:
About the role:
The Senior Programmatic Specialist should be someone with a solid understanding of the programmatic buying landscape and fluent in cross-platform private marketplace-business. The person will be responsible for overseeing the strategies in place, the day-to-day execution and optimization of campaigns that generate consumer revenue across our brands, including purchases of new products, brand uplift, etc. Within this role, the person will work closely with the brand directors, with other internal teams, as well as with our platform technology partners. This person should not only have strong analytical skills, but also have strong problem-solving skills in dealing with new challenges as they arise.
The ideal candidate for this role has a passion for the digital media space and is an out-of-the-box thinker, who can translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, social, native).
Here are some of the exciting tasks awaiting you:
- Be the primary point of contact for your clients for Programmatic and IO Planning
- Fully understand client business objectives and ensure these are translated into meaningful Programmatic platform strategies
- Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc
- Be responsible for mentoring junior members of your team to increase quality and performance on your clients
- Be responsible for the timely and accurate delivery of yours and junior team member’s work
- Ensure timely and accurate billing and reconciliation of campaign spend / income for your clients to ensure suppliers are paid on time, and clients are invoiced on time
- Ensure you are completing timesheets in an accurate and timely manner to enable the business to complete channel and client profitability / resource analysis
- Manage the setup, optimization and reporting of Programmatic campaigns
- Preparing responses and media plans to meet brief proposals
- Overseeing the planning, execution and on-going management of campaigns
- Test & Learn Approach: Reviewing performance, providing actionable insights and recommendations for delivering performance efficiencies
- Remain abreast of developments in Biddable Activation and broader digital space
- Contribute towards new business RFPs and pitches as required
- Actively contribute as a leader for product workstreams and strategic projects
- Understand latest developments in Programmatic and attending industry events
Key Competencies / Qualifications:
- Minimum 4+ years of experience in Programmatic Biddable Planning and Buying
- Good understanding of planning and buying of Programmatic campaigns across various strategies, channels and buying models
- Practical expertise in planning, buying and campaign management on self-service biddable platforms: DV360, TheTradeDesk, CM360, IAS and/or DoubleVerify
- Experience in leading and collaborating with others, internal and external
- Ability to multi-task and prioritise for self and others (junior team members)
- Keen eye for detail and understanding of budget management
- Self-Starter who demonstrates initiative
- Business fluent in English
- Great business and negotiating skills
- Strong problem-solving skills
- Solid understanding of digital advertising products and ad serving technologies.
- Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics
- Analytical and critical thinking skills.
- Solutions-oriented mindset with great attention to detail.
- Strong communication and collaboration skills.
PROFESSIONAL / SOFT SKILLS
- Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing
- Strongly numerate and comfortable manipulating data sets
- Assessment - monitoring the performance of yourself, others or organisations to make improvements or take corrective action
- Coordination - Adjusting actions in relation to others and juggling different tasks
- Time Management - Managing your own time and the time of others
- Project management – Having and applying methods, process and skills to complete projects and tasks
- Speaking and Presenting - Conveying information correctly and with the correct tone for the audience
- Exceptional interpersonal, organisational, communication and decision-making skills
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
