Own and manage programmatic advertising campaigns for clients, optimizing performance, building client relationships, and leading team members.
The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.
Job Description:
Key Responsibilities:
- Understands clients’ brands, structure, and industry as well as project goals
- Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
- Monitor and optimize campaign performance to meet client goals and KPIs
- Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
- Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
- Address client inquiries and troubleshoot issues promptly and effectively.
- Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
- Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
- Use advanced analytics tools to measure and analyze campaign effectiveness.
- Monitors investment of digital spend and ensures revenue/margin goals are met
- Communicate campaign progress, challenges, and opportunities to internal teams and clients.
- Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
- Build strong relationships across stakeholders (externally with clients and with teams internally
- Training and development of team members (Junior programmatic manager)
- Regular contribution to the media community i.e blogs, case studies, conferences
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentTop Skills
Ad Exchanges
Advanced Analytics Tools
Dsps
Ssps
Similar Jobs
AdTech • Marketing Tech
Responsible for managing end-to-end programmatic advertising campaigns, optimizing performance, overseeing creative trafficking, and providing detailed reporting and forecasting.
Top Skills:
Advanced ExcelAmazon DspCm360Integral Ad ScienceThe Trade DeskXandr
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
The Healthcare Executive is responsible for achieving sales targets, developing strategies, conducting sales analytics, maintaining relationships with healthcare professionals, and ensuring compliance with company policies.
Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
The Analyst will conduct cybersecurity assessments, analyze insider threats, support junior team members, and create procedures to enhance security practices.
Top Skills:
Computer ForensicsCybersecurityData Loss PreventionSIEMUeba
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
