Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia is positioned as a market leader by the analyst community and is listed as one of the world’s top software companies by The Software Report. We are Acquia. We are a global company with employees located in more than 30 countries, and we’re building for the future. We want you to be a part of it!
The Role
As Acquia’s Senior Marketing Automation Specialist, you are responsible for enabling our global marketing programs through a fully optimized technology and database infrastructure. You will take the lead on running scalable processes and cross-functional initiatives to ensure we integrate and implement innovative marketing automation processes to improve our revenue pipeline. You will be the technical expert responsible for managing the health, integration, and flow of data between our marketing automation platform and our CRM.
Working closely with Revenue Operations and Salesforce Developers counterparts, you'll ensure we grow and maintain our campaign automations, audience management, and CRM programs. You will ensure the stakeholders comply with established SLAs, operational procedures, and the highest QA standards; while managing stakeholder expectations and ensuring the best data quality.
Key Responsibilities
Technical Strategy & Automation:
- Design, build, and deploy complex automated marketing campaigns, nurture programs, and email communications primarily within Pardot (Marketing Cloud Account Engagement).
- Maintain and improve business process automation related to lead routing, data cleansing, campaign attribution, and synchronization.
- Understand the Salesforce data structure, ensuring a deep understanding of the relationship between Lead, Account, and Opportunity objects for accurate segmentation and reporting.
- Audit utilization and performance of all Marketing Automation Programs, targeted lists, and more for quality standards.
- Ongoing maintenance/data hygiene and privacy best practices of contact and lead database.
Compliance and Relationship Management:
- Ensure adherence to GDPR and other data privacy regulations, setting compliance standards for the organization.
- Build and maintain positive, trust-based relationships with all stakeholders through transparency, accountability, and proactive communication.
- Develop services and processes tailored to exceed customer expectations, ensuring customer-centric strategies are embedded in all operations.
- Provide governance and compliance recommendations and support.
Skills and Attributes
- Bachelor’s Degree required or equivalent work experience in a related field.
- 5+ years of dedicated experience working with Pardot, Marketo, Eloqua, Marketing Cloud or similar (Marketing Cloud Account Engagement), including advanced features (e.g., Engagement Studio, B2B Marketing Analytics).
- Required Expertise: Hands-on experience creating, modifying, and troubleshooting marketing automation programs
- Required Expertise: Strong, technical understanding of the Salesforce data model, specifically how the Lead, Account, Contact, and Opportunity objects interact and drive marketing metrics.
- Proven track record in delivering projects from internal kickoff through launch.
- Strong communication skills with various personality types, and a clear ability to set and manage stakeholder expectations.
- Experience with project management software, preferably JIRA and Asana.
- Familiarity and experience with additional marketing technologies such as Groove, 6Sense, DOMO, is a plus.
We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
.jpg)
