At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
We’re looking for a strategic and data-driven Senior Director of CRM & Promotions to lead our efforts in optimizing the user journey, increasing player engagement, and driving retention and loyalty across the entire lifecycle. In this high-impact role, you’ll oversee the development and execution of personalized, cross-channel communication strategies that deepen customer relationships and drive lifetime value for our PrizePicks player base.
What you’ll do:- Own the end-to-end CRM and lifecycle strategy across email, SMS, in-app messaging, push notifications, and emerging channels.
- Own the strategic process to plan, execute, assess the results of the promotional calendar planning cycle, including stakeholder management and cross-functional team communication points
- Develop and optimize automated lifecycle campaigns that target key moments in the user journey—activation, engagement, retention, reactivation, and winback.
- Partner with Product, Data, Creative, Compliance, and Customer Support teams to design personalized messaging and seamless customer experiences.
- Leverage segmentation, behavioral data, and A/B testing to deliver timely and relevant communications that drive KPIs including engagement, conversion, ARPU, and churn reduction.
- Establish reporting frameworks to monitor campaign performance and continuously identify opportunities for optimization.
- Lead a team of lifecycle marketers and CRM specialists, providing strategic direction and fostering a culture of innovation and performance.
- Ensure all CRM campaigns meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
- 7+ years of experience in CRM, retention, or lifecycle marketing, with at least 2 years in a leadership role.
- Deep understanding of customer segmentation, lifecycle stages, and CRM best practices.
- Proven experience managing CRM platforms and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, etc.).
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
- Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
- Excellent communication and cross-functional leadership skills
- Industry experience
- This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite
This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 07/08/2025
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
