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Job Description:
Lead strategic, data-driven paid media campaigns across platforms like Google Ads, TikTok Ads, and Meta Ads. Oversee high-budget campaigns, deliver scalable growth strategies, and mentor team members.
Must Have hands on experience on Web based SaaS products and have worked across multiple marketing channels.
Responsibilities:
Lead strategic, data-driven paid media campaigns across platforms like Google Ads, TikTok Ads, and Meta Ads. Oversee high-budget campaigns, deliver scalable growth strategies, and mentor team members.
Must Have hands on experience on Web based SaaS products and have worked across multiple marketing channels.
Responsibilities:
- Develop and execute comprehensive paid media strategies.
- Optimize campaign performance through data analysis and actionable insights.
- Design and implement A/B tests for creatives, targeting, and bidding.
- Collaborate with cross-functional teams to align marketing initiatives with growth objectives.
- Mentor junior staff and manage stakeholder communications.
- Stay updated on industry trends and emerging ad formats.
- 4-6 years’ experience in paid marketing with a track record of managing large-scale campaigns.
- Strong analytical skills with advanced proficiency in Excel/Google Sheets.
- Excellent communication and team leadership abilities.
- Strategic, detail-oriented, and proactive.
- Expertise in additional advertising platforms or analytics tools (e.g., Mixpanel).
- Advanced experience with A/B testing methodologies.
Marketing Platforms: - Google Ads
- Microsoft Ads
- Tiktok Ads
- Meta Ads
- Mintegral
- App Lovin
Product Analytics: - Mixpanel
- Firebase
- GA4
- CleverTap
- Campaign Goals Testing and Debugging
Research Tools: - Semrush
- AHREF
- Mobile Action
- Preferred Skill:
- RevenueCat | MMP - Adjust| Singular | AppFlyer
- Tags and Events Integration
- Proficiency in SQL & Data Querying
- Proficiency in Google Tag Manager
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
