Lead the transformation of Zeta's marketing strategy by designing GTM architecture, improving data operations, overseeing digital campaigns, and mentoring teams.
About Zeta
Zeta is a next-gen banking technology company powering digital-native banking products for leading financial institutions across the globe. Our cloud-native, API-first omni-stack enables rapid deployment of solutions across issuing, processing, core banking, lending, fraud, loyalty, servicing, and digital banking experiences. With 1700+ team members (70% in technology), and platforms supporting 20M+ cards issued globally, Zeta is transforming banking at scale.
About the Role: We're seeking a visionary yet hands-on Senior Manager - Digital Marketing to build the GTM engineering playbook in digital marketing. You will be at the helm of transforming Zeta's traditionally campaign-led B2B marketing motion into a dynamic, signal-responsive GTM ecosystem.
This role demands a rare blend of marketing, engineering, data, and operational capability. You will create infrastructure and intelligence that powers account-based marketing, precision demand generation, real-time personalization, and sales acceleration across Zeta's global financial services customer base.
Why this role matters
Zeta’s marketing team is transitioning from a strong traditional B2B foundation (content, ABM, digital campaigns) toward building a next-gen growth engine — one that senses signals, adapts in real-time, and scales GTM impact. This role is pivotal to that shift.
You’ll be empowered to build from first principles, supported by cross-functional leadership, and have the opportunity to shape the future of growth in one of the most ambitious fintech platforms in the world.
Key Responsibilities
- GTM Engineering
- Design the GTM Engineering strategy and architecture to align with Zeta’s growth and revenue goals.
- Build listening systems to ingest firmographic, behavioral, product, and intent signals across digital, product, and CRM touchpoints.
- Design signal classification and scoring logic to drive routing, personalization, and prioritization
- Martech & Automation Architecture
- Own and evolve Zeta’s GTM tech stack built on HubSpot, BigQuery, Salesforce, React, WordPress, PowerBI, LinkedIn Sales Navigator, and Bardeen.
- Demonstrate operational expertise in leveraging Zeta's internal tech stack to build automated workflows for lifecycle management, lead scoring, enrichment, sales handoff, and ABM orchestration.
- Proficiently integrate 1st party data sources to create a unified GTM profile from sales, web, and marketing platforms, utilizing hands-on skills in tools like HubSpot, BigQuery, and Power BI.
- Growth Infrastructure & Web Engineering
- Partner with web development teams to build dynamic, personalized web experiences (e.g., demo portals, ROI calculators, microsites)
- Enable A/B testing, intent-based content delivery, and product-signal-led campaigns.
- Drive engineering efforts for speed, performance, and modular GTM component reuse.
- Digital Advertising & Paid Media Operations
- Design, define, and oversee all ad operations, including data flows for LinkedIn ad campaigns and paid search initiatives.
- Independently build infrastructure to support audience segmentation, dynamic retargeting, and performance tracking across key platforms.
- Take ownership of activating signal-based triggers for media campaigns and optimizing spend toward pipeline generation, without reliance on a separate performance marketing team.
- Data Operations & Performance Intelligence
- Build data pipelines and attribution models in BigQuery to measure signal-to-pipeline efficiency.
- Establish a dashboard and reporting infrastructure via Power BI to measure campaign, funnel, and GTM system performance.
- Collaborate with Digital, Development, Content, and Sales on closed-loop insights.
- Team Leadership & Practice Building
- Recruit, mentor, and lead a multi-disciplinary team of marketing engineers, data ops, and martech specialists
- Define team vision, workflows, rituals, and tech stack evolution roadmap
- Act as internal evangelist for GTM Engineering across product, sales, and marketing
Experience and Qualifications
- 8–12+ years of experience in B2B SaaS, fintech, or enterprise marketing, with a track record across digital marketing, growth, martech, or data/engineering
- Deep technical familiarity with HubSpot, Salesforce, BigQuery, PowerBI, React, WordPress, and automation tools like Bardeen
- Strong understanding of account-based marketing, product-led growth, funnel velocity, paid media workflows, and GTM performance metrics
- Hands-on skills in data modeling, workflow automation, API orchestration, and system design thinking
Skills
- Systems thinker who can architect full-funnel marketing experiences
- Strong storytelling + engineering mindset — can bridge content, code, and campaign logic
- Comfortable switching between leadership, execution, and evangelism
- Highly collaborative across marketing, product, and sales
Equal Opportunity
Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
Top Skills
Bardeen
BigQuery
Hubspot
Linkedin Sales Navigator
Power BI
React
Salesforce
Wordpress
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