Senior Manager - Marketing Insights

Senior Manager - Marketing Insights - FWD

About Team

This opportunity is for the role of Senior Manager within the Research & Insights team at Myntra, which handles all consumer research and insights work for various functions within Myntra.
Role & Responsibilities
Role: This position will be involved in managing both qualitative and quantitative research studies – primarily qualititative research. The candidate would be expected to partner and work with stakeholders across the board including Marketing, Category, Product, Strategy teams etc. and help them in solving business questions through consumer research and analytics. Should be able to guide and inspire marketing decisions through a structured storytelling of customer understanding and insights.
Responsibilities:

• Lead complex projects with high levels of accountability and ownership through regular updates to stakeholders, follow ups, problem solving, ensuring timely completion with minimal manager intervention.
• Manage the end-to-end design and execution of multiple research projects right from understanding the business problem to generating actionable insights.
• Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions.
• Ensure robustness of market research initiatives to accurately predict market and consumer behaviour/ trends within the stipulated budget to move up on the key KPIs of the organization.
• Understand business metrics and integrate syndicated/secondary data with consumer findings to tell a compelling story.
• Communicate key findings and insights to internal stakeholders and Leadership in a structured/data-driven manner to influence decision-making.
• Develop and maintain the research ecosystem with key external vendors. Continuously add to the ecosystem by bringing new vendors onboard.
  Qualifications & Experience
  
• Should have 5-7 years of experience in consumer research and insights, ideally with stints at both agency & client side.
• Post-graduate in Marketing, Statistics or Engineering
• Strong knowledge of research basics and experience of working on various types of research methodologies and techniques.
• Strong communication and writing skills with proficiency in grammar and articulation of insights.
• Be able to create project decks with visually appealing charts and tables, strong take-aways and compelling story-line.
• Have excellent analytical and problem-solving capability, sharp attention to detail and ability to look at problems from various perspectives. Ability to distill findings/insights from data.
• Demonstrated ability to work calmly and maintain good judgment in fast-paced and high stress environment.
• Ability to think, plan and execute on multiple projects simultaneously in an organized manner.
• Have experience of working with/interacting across different functions and levels in an organization including senior stakeholders
• Should be self-motivated and driven to perform with minimal guidance/handholding whilst also being a team player
• Familiarity/experience with the fashion commerce industry would be preferred.

Regards, 

Chaitra K N