Kraft Heinz Logo

Kraft Heinz

Senior Manager - Marketing/Consumer Insights-1

Posted 10 Hours Ago
Be an Early Applicant
Hybrid
Ahmedabad, Gujarat
Senior level
Hybrid
Ahmedabad, Gujarat
Senior level
The Senior Manager of Marketing Insights is responsible for owning complex workstreams, supporting teams in generating insights and problem-solving. They lead meetings, provide coaching to analysts, and ensure effective data management and reporting. They also collaborate with cross-functional teams to integrate consumer insights into business strategies and present findings to senior leadership.
The summary above was generated by AI

Job Description
Marketing Insights:

  • Own a complex workstream with support from supervisors (project leader/managers/senior manager)
  • Support the broader insight/ marketing analytics/ brand teams in problem solving, hypothesis generation, research and insight generation and quality control
  • Interpret, understand and break down brand acceleration plan requirements into actionable task items for the team.


Lead meaningful and focused meetings, deliver business insights effectively to the project leadership
Execute and deliver high quality outputs timely to internal and external stakeholders
Ability to derive actionable insights from voluminous quantitative and qualitative data/research
Provide day-to-day coaching to analysts on various aspects of projects, while also overseeing a workstream for 1-2 analysts
Gain proficiency in the key industry data sources KPIs along with developing expertise in analytical tools such as MS office/alteryx/tableau/power BI/etc
Gain proficiency in select functional areas (go-to-market strategy, brand strategy, revenue management, key account management and JVPs, brand etc.) delivered to brand teams across KHC's global footprint
Cross-Functional Collaboration: Work closely with product development, sales, and other cross-functional teams to ensure consumer insights are integrated into all aspects of the business.
Data Management: Ensure robust data collection, management, and analysis processes. Implement tools and systems to enhance data accuracy and accessibility.
Reporting and Presentation: Present research findings and strategic recommendations to senior leadership and stakeholders. Create compelling reports and presentations that effectively communicate insights.
Location(s)
Ahmedabad - Venus Stratum GCC
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Top Skills

Alteryx
Power BI
Tableau

Similar Jobs at Kraft Heinz

10 Hours Ago
Hybrid
Ahmedabad, Gujarat, IND
Junior
Junior
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Manager of Marketing/Consumer Insights will lead a complex workstream focusing on brand strategy and consumer insights. Responsibilities include managing analysts, conducting data collection and analysis, reporting findings, and collaborating with cross-functional teams to integrate insights into business strategies.
Top Skills: AlteryxMS OfficePower BITableau
10 Hours Ago
Hybrid
Ahmedabad, Gujarat, IND
Entry level
Entry level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Marketing/Consumer Insights Manager will lead projects supporting insight and marketing analytics teams, derive actionable insights from data, and ensure robust data management. The role includes coaching analysts, collaborating cross-functionally, and presenting findings to stakeholders.
Top Skills: AlteryxPower BITableau
10 Hours Ago
Hybrid
Ahmedabad, Gujarat, IND
Junior
Junior
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Manager of Marketing/Consumer Insights will lead a complex workstream focusing on brand strategy and consumer insights. Responsibilities include managing analysts, conducting data collection and analysis, reporting findings, and collaborating with cross-functional teams to integrate insights into business strategies.
Top Skills: AlteryxMS OfficePower BITableau

What you need to know about the Chennai Tech Scene

To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account