PrizePicks
Senior Manager, Paid Social User Acquisition
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
About the Role
PrizePicks is seeking a highly analytical and hands-on Senior Manager, Paid Social User Acquisition to drive performance across key social platforms. This person will play a critical role in scaling our paid social acquisition efforts efficiently across Meta, TikTok, Snap, Reddit, and X. You’ll own strategy and execution, managing budgets, launching campaigns, testing audiences, and optimizing creative in close collaboration with our in-house and agency teams.
We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.
What You'll Do- Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
- Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X.
- Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
- Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
- Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
- Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
- Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
- Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
- Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
- Mentor and manage one direct report while contributing to broader team-wide initiatives
- 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
- Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
- Experience owning an annual performance budget over 8-figures
- Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
- Experience managing platforms based on different campaign optimization goals including CAC and ROAS
- Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
- Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
- Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
- Experience working cross-functionally with creative, product, and analytics teams
- Strong written and verbal communication skills, including the ability to present to senior leadership
- Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required
- While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
