Acquia helps marketers overcome today’s biggest challenges with the only platform that combines powerful features, fast implementation, and the flexibility of an open architecture. With Acquia, marketing teams can deliver personalized digital experiences without being boxed in by rigid technology.
We are a diverse team of builders, problem solvers, and innovators who are changing the way marketers work. If you’re passionate about technology and want to be part of a company that is shaping the future of digital experiences, you’ve come to the right place.
The RoleAcquia is seeking a strategic and seasoned Principal Product Marketing Manager to champion the narrative and drive the commercial success of our foundational offerings: Drupal and the Acquia Cloud Platform. This is a high-visibility, high-impact role at the very heart of Acquia’s business. You will be the commercial catalyst responsible for articulating our unique value in a competitive market, bridging the power of the open-source community with our enterprise-grade PaaS.
A key mandate for this role is to sharpen our competitive differentiation and elevate our go-to-market strategy by weaving a compelling and forward-looking AI story across both Drupal and our Cloud Platform. You will be the bridge between our product, sales, marketing, and the open-source community, ensuring Acquia remains the premier platform for building intelligent, AI-powered digital experiences.
What You'll Do:- Go-to-Market (GTM) Strategy & Execution: Own the end-to-end GTM strategy for Acquia Cloud and our commercial Drupal offerings. Define target audiences, craft launch plans for new capabilities, set success metrics, and manage cross-functional execution.
- Level-Up our AI Narrative: Partner with product management, the office of the CPO, and the Drupal community to shape and articulate our holistic AI story across both Drupal and the Acquia Cloud Platform. Translate complex AI capabilities into clear, tangible value propositions that resonate with developers, marketers, and business leaders.
- Drupal & Open Source Evangelism: Champion the value of Drupal in the market. Develop messaging and content that highlights the strengths of the open-source model and Acquia’s unique role as a leader and contributor within the community.
- Sales & Partner Enablement: Create and deliver high-impact enablement materials, including competitive battlecards, pitch decks, product datasheets, and training sessions. You will be the go-to expert for helping our global sales force articulate "Why Acquia?"
- Content Strategy & Thought Leadership: Collaborate with corporate and demand generation marketing teams to create compelling content (e.g., whitepapers, webinars, blog posts, solution briefs) that drives pipeline and establishes Acquia’s leadership in the PaaS and CMS markets.
- Pricing & Packaging: Provide data-driven insights and recommendations on pricing and packaging strategies to optimize for market adoption, customer value, and revenue growth.
- Experience: 8+ years of product marketing experience, with a significant portion in a B2B SaaS, PaaS, or enterprise software environment.
- Deep Industry Expertise: Deep expertise in the Content Management System (CMS), Digital Experience Platform (DXP), or web hosting/PaaS industry is essential. You understand the key players, market trends, and buyer personas implicitly.
- Proven PMM Acumen: A demonstrated track record of developing and executing successful GTM strategies, launching technical products, and driving commercial results.
- Technical Storyteller: A rare ability to grasp complex technical concepts—especially around cloud infrastructure, developer workflows, and AI—and translate them into inspiring and compelling narratives.
- Competitive Strategist: You have a passion for understanding the competitive landscape and a history of creating positioning and enablement that directly leads to competitive wins.
- Cross-Functional Leadership: Proven ability to lead, influence, and collaborate effectively with diverse teams, including Product Management, Sales, Engineering, and Marketing.
- Open Source Appreciation: A genuine appreciation for open-source communities and the dynamics of marketing a commercial offering built on a world-class open-source project.
- Direct product marketing experience with Drupal or another major CMS.
- Experience marketing products to a technical/developer audience.
- Experience marketing AI/ML capabilities within a PaaS or open-source software context.
- MBA or advanced degree is a plus.
- Impact: You will own the story for Acquia’s core products, directly influencing the company’s market position and revenue.
- Growth: This role offers significant opportunities for professional growth and visibility with executive leadership.
- Culture: We have a collaborative and inclusive culture that values curiosity, bold ideas, and a commitment to "Give Back" to the community.
Benefits: We offer competitive compensation, comprehensive health benefits, generous paid time off, and a flexible work environment.
The annual base salary for this full-time position is $155,000 - $170,000. Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.
Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.
Interested residents of Colorado may contact [email protected] as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.
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