Senior Manager - Programmatic

Job Description:

Role profile

Job title: Sr. Campaign Manager

Role family:

Planning & Buying

Role discipline: Addressable

Role Level: 35

Team: Operations Location: Amsterdam

About dentsu

As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-inclass services and solutions in media, CXM, and creative. We all are striving to be a force for good — for our people, for our clients, for the industry and for our society. We keep our people at the centre, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. With more than 66,000 dedicated specialists teaming across 143 markets, our ‘8 ways’ shape and guide the way we do things here, so that, together, we can achieve the ‘never before’ for our clients, for society and for each other. We dream loud. We inspire change. We team without limits. We all lead. We make it real. We climb high. We choose excitement. We are a force for good. We are dentsu.

Your team

The Global Addressable Media team is working across London and Amsterdam, delivering digital media services to connect brands with consumers via best-in-class digital ad experiences and drive sustainable growth. We believe in the core principle of Value for All, by leading the transformation of the digital advertising industry so it creates an honest, clear & meaningful value exchange for our people, clients, society, consumers and the media industry. Together with 100 like-minded colleagues we run digital campaigns for advertisers over 50+ markets around the world. We have over 30 different nationalities in our teams and work closely with teams of Google, Meta, Amazon and many others to learn and use the most of those technologies. If you want to lead the transformation of the digital advertising industry with us, this role is just for you!

What are you going to achieve?

• Own the programmatic & social campaign management across client(s) within the Addressable team. Able to build campaign proposals including a set of tactics matching with the overall goal of the advertiser; • Align with global team to ensure our test & learn approach are in line with the global test and learn roadmap of Addressable Media; • Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues; • Work closely with JBPs and media partners to explore and identify best ways to implement test & learn into our campaigns; • Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity;

Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues. But also to maintain an in-depth knowledge of the Programmatic & Paid Social eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology; • Staying up-to-date on industry trends and best practices, and applying them to the business where relevant; • Guiding the team's performances related to problems/challenges, develop an action plan for improvement; • Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign; • Able to develop account strategy in partnership with suppliers and accountable for the execution of strategy and achievement of KPIs; • Responsible for the operational success of accounts, ensures deliverables are met on time and on budget; • Plans accounts and growth opportunities, working closely with the Account Director; • Builds strong relationships across Client Services and other channel teams.

Who are you?

• You have at least 4+ years of hands-on experience within a buying platform (e.g., DV360, TradeDesk, Amazon, Meta Business Manager, etc.); • You have excellent project management, presentational and problem-solving skills; • You have advanced knowledge in the paid media ecosystems, vendor partnership management and ad verification partners; • You are known for your exceptional client servicing capacity; • You have excellent communication and collaboration skills; • You have a strong passion for digital marketing and the desire to grow within this industry

What do we offer?

• 3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days; • 2 Social Impact Days - you can volunteer for the cause of your choice; • Extensive learning and development possibilities - wide range of in person and online training courses; • Clear career progression - you can grow towards a Lead position; Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well; • Plenty of room for socializing and other cool things besides work, such as Friday afternoon drinks, boot camps, yoga lessons, karaoke, a game of FIFA or table tennis and the well-known dentsu parties; • A hybrid work model, we work 3 days at the office, 2 days at home; • And, of course, a good salary and excellent fringe benefits.

Social Impact

As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators. •

Sustainable World

When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard. 

A Fair and Open Society

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing

Digital for good

Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.

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