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As a Senior Marketing Analyst for the YouTube Marketing team, you will be a key analytical leader responsible for the integrity, performance, and strategic use of our marketing data. This role owns the full data lifecycle: from managing and optimizing the data infrastructure to conducting deep-dive analyses that uncover strategic insights. You will be responsible for developing scalable dashboards and analytical tools that empower the entire marketing team to make smarter, data-driven decisions. In this role, you will act as the crucial link between the marketing team's business questions and the complex data needed to answer them, translating your findings into clear and actionable recommendations.
To ensure seamless collaboration with our West Coast teams, candidates must be available to work during PST business hours.
- Data Infrastructure & Governance
- Own and optimize the data pipelines that power our marketing analytics, ensuring the timely delivery, accuracy, and integrity of large-scale datasets.
- Proactively diagnose and resolve complex data issues by debugging SQL scripts, auditing data sources, and collaborating with Data Engineering to enhance pipeline performance and reliability.
- Lead data governance initiatives by establishing and enforcing best practices for data quality, consistency, and documentation across all marketing data platforms.
- Develop and automate scripts for data validation, transformation, and migration to improve operational efficiency and ensure seamless data integration.
- Advanced Analytics & Strategic Insights
- Conduct complex, deep-dive analyses to measure the impact of YouTube marketing campaigns, identify performance trends, and provide actionable recommendations for growth and optimization.
- Utilize advanced SQL and scripting to query, transform, and synthesize massive datasets from disparate sources, developing new methodologies and metrics to address evolving business questions.
- Develop comprehensive reports and presentations that translate complex analytical findings into compelling narratives and clear, actionable insights for key stakeholders.
- Decision Support & Analytics Tools
- Lead the end-to-end development of marketing analytics tools, from designing and building to maintaining scalable and intuitive dashboards.
- Partner with marketing stakeholders to gather requirements, translating their business needs into technical specifications and user-friendly dashboard features like new dimensions and filters.
- Serve as a subject matter expert on marketing data, empowering the wider team to make data-informed decisions through effective tools and clear communication.
- 3+ years of experience in a highly analytical and technical role, such as a Data Analyst, Business Intelligence Engineer, or a hybrid Marketing Analyst/Software Engineer, preferably within a marketing or product analytics team.
- Expert-level proficiency in SQL And Google Apps Script for complex data querying, manipulation, and analysis of large datasets.
- Demonstrated experience in building and maintaining data-driven solutions and platforms.
- Proficiency in at least one scripting language (e.g., Python or R) for data extraction, transformation, automation, and statistical analysis.
- Strong experience with data visualization and dashboarding tools (e.g., Google's internal dashboard systems, Google Sheets), with proficiency in Google Apps Script for automation and tool customization.
- Familiarity with data warehousing concepts and experience working with large-scale data infrastructures.
- Strong quantitative and qualitative analytical skills to interpret data, derive insights, and make data-driven recommendations.
- Excellent written and verbal communication skills to articulate technical details and analytical findings to both technical and non-technical stakeholders effectively.
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At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
