Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.
The Impact You Will Make
Marketing and Operations Strategy is a pivotal team within our company, operating under the COO (Chief Operating Officer) organization. As the internal consulting arm for both marketing and operations teams, the team’s mission is to identify, prioritize, and drive critical cross-functional projects aimed at tackling the company’s highest priority opportunities. This team will be a key enabler to drive revenue generation and operations excellence.
The Senior Analyst, Marketing and Operations Strategy will play a crucial role in shaping the team’s success. Reporting to the Vice President of Marketing and Operations Strategy, this individual will collaborate closely with senior leaders across marketing and operations to scope and deliver key priority projects aligned with organizational goals and KPIs.
How You Will Bring Our Mission to Life
Risepoint is on an exciting transformation journey led end-to-end by our Marketing & Ops Strategy team. Some example projects would have you...
- Lead the strategy to close the AI discoverability gap — shaping content and technical priorities across onsite and offsite channels (AI answer engine optimization, FAQ content, Reddit engagement) and aligning SEO, content, and product teams around it.
- Own the roadmap for scaling proven pilots across the partner portfolio — turning early wins (AEO, social campaigns, conversion tactics) into a phased rollout plan and driving prioritization across our portfolio.
- Shape the end-to-end student journey strategy — identifying where DXP, partner marketing, and lifecycle should connect, and aligning teams across marketing and data to close the gaps.
- Redesign the operating model behind student support — defining how call center, lifecycle marketing, and AI-enabled support should function together, and leading the org and process changes needed to modernize how the team works, not just what tools it uses.
What Success Looks Like
• Delivers rigorous, data-backed analyses and recommendations that senior leaders trust and act on
• Independently scopes and drives complex cross-functional initiatives from diagnosis through implementation, with minimal oversight
• Is viewed as a go-to thought partner across marketing and operations, building strong relationships and driving alignment among diverse stakeholders
• Produces clear, executive-ready materials that accelerate decision-making and secure buy-in
• Surfaces opportunity areas that translate into measurable revenue growth or operational efficiency
How Impact Will be Measured
• Number, quality, and business impact of strategic initiatives delivered (e.g., revenue generated, cost savings, efficiency gains)
• On-time delivery of project workplans and key milestones
• Adoption and scaling of recommendations and process improvements by stakeholder teams
• Measurable improvement in the marketing and operations KPIs tied to the projects led
• Feedback from senior leaders and cross-functional partners on quality, collaboration, and impact
What You’ll Bring to the Team
Experience That Matters Most
• A bachelor’s degree in business, analytics, or a related field
• 2-3 years of professional experience, including experience in growth strategy, go-to-market strategy, and/or product strategy in a consumer-focused industry
• Proven track record of successfully managing and delivering complex projects, building appropriate processes and tools, and delivering results
• Strong analytical skills – ability to extract, prepare, and analyze large datasets to identify patterns and insights
• Strong conceptual problem-solving skills – ability to break down complex problems in a structured manner and go beyond first-level insights to identify the root cause
• Strong project management and implementation skills – ability to create detailed workplans, manage cross-functional partners, and drive complex projects from conception to implementation
• Exceptional verbal and written communication, with the ability to create executive-ready presentations
• A self-starter who is analytical and results-oriented
• Ability to work well in a matrix environment across multiple groups and levels, managing change and prioritizing across multiple projects Experience That’s Great to Have
• Experience working in client services such as consulting or banking
• Experience in the OPM or Higher Education sectors
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
