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The Performance Marketer will drive growth through data-driven strategies, optimizing paid digital campaigns across multiple channels, analyzing performance data, and managing marketing budgets.
Top Skills:
Google AdsGoogle AnalyticsLinkedInMeta AdsSemrush
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Join a community of linguists and contribute to AI through annotation, evaluation, and prompt creation in a flexible, remote role.
Top Skills:
Digital Tools
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
The Role
As a Senior Performance Marketer, you will drive customer acquisition, brand visibility, and revenue growth through strategic paid marketing campaigns. Your role will focus on executing, optimizing, and scaling paid media efforts across multiple digital channels, ensuring high ROI and alignment with business goals
Responsibilities
- Develop and execute performance-driven paid marketing strategies across Google Ads, LinkedIn, Facebook, and other relevant platforms.
- Optimize campaigns for maximum efficiency, balancing cost per acquisition (CPA) and return on ad spend (ROAS).
- Leverage data analytics to track, measure, and report campaign performance, identifying opportunities for improvement.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
- Collaborate with the content, design, and sales teams to align messaging and optimize conversion funnels.
- Stay updated on industry trends, competitor strategies, and new ad platform features to maintain a competitive edge.
- Manage budgets effectively, ensuring optimal allocation of spend across channels.
- Develop and implement remarketing and audience segmentation strategies for improved engagement and conversions.
- Work closely with external agencies and partners to execute and scale campaigns effectively.
Requirements
- Require 3 to 6 years of performance marketing experience, preferably in SaaS domain
- Built, run and optimized B2B SaaS campaigns for a minimum monthly ad spend of USD 50K-100k primarily for North America market
- Proven experience managing large-scale paid campaigns on Google, Meta, LinkedIn, and other paid media channels.
- Expertise in campaign setup, bid management, audience targeting, and ad optimization.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and marketing attribution models.
- Experience with A/B testing, conversion rate optimization (CRO), and funnel optimization. ATS_Sprinto
Benefits
- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents,Spouse, Children)
- Group Accident Cover
- Company Sponsored Device
- Education Reimbursement Policy
ATS_SPRINTO
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To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
